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Yankee Candle unveils the perfect summer collection

BY Gina Acosta

SOUTH DEERFIELD, Mass. — The world's largest manufacturer of premium scented candles is taking consumers on a trip to Margaritaville.

Yankee Candle Company has teamed up with the fast-growing lifestyle brand in the United States to launch the Margaritaville Collection. Candles including Jamaican Vacation, Lime & Sea Salt, Pineapple Breeze, and Mother Ocean await shoppers at retailers nationwide. 

"Our partnership with The Yankee Candle Company makes perfect scents. Each unique fragrance transports you to an island state of mind, regardless of your current latitude," said Tamara Baldanza-Dekker, Chief Marketing Officer at Margaritaville.

Yankee Candle is also hosting a #MyMargaritaville sweepstakes to launch the collection. The #MyMargaritaville sweepstakes is now open to all, with prizes including a Margaritaville home party pack and a trip to Margaritaville's new Hollywood Beach Resort in Florida. To enter, fans are invited to build their own version of Margaritaville by swiping through a selection of backdrops and beach essentials to create a custom scene. Each Margaritaville scene will be paired with a fragrance and a Jimmy Buffett quote to complete their personalized paradise. Participants are encouraged to share their Margaritaville moment on Facebook, Twitter, or Instagram accompanied by the hashtag #MyMargaritaville.

"Our fragrances often connect to good memories and new experiences," said Geoff Medeiros, VP brand and product development for Yankee Candle Company, Inc. "It was a natural fit for us to have the opportunity to create the Margaritaville experience with our product line up."

The new candles are available at retailers nationwide and priced at: $26.99, Large Square Candle, $14.99; Small Square Candle, $16.99; Square Tin Candle, $17.99; Pillar Candle, $9.99; and Scented Tea Light Candles, $2.99.

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Friendly’s expands iconic sundae cup lineup

BY Gina Acosta

WILBRAHAM, Mass. — Shoppers looking for an early taste of summer can look forward to new flavors from Friendly's in the ice cream section.

Friendly's Ice Cream is introducing 10 all-new, one-of-a-kind sundae cups to supermarket freezers. Shoppers can take their pick of eight new everyday flavors, including Strawberry Cake Krunch and Cherry Chocolate Chunk, along with two limited edition options like Wattamelon, a unique take on Friendly's beloved Wattamelon Roll, and Crayola Color Me Sundae, a sundae cup version of Friendly's Crayola Decorate Your Own Ice Cream Cake. 

"Friendly's sundae cups are an ice cream treat that's been enjoyed for years by adults and kids, alike, and we're thrilled to expand the lineup with ten all-new flavors," said Tim Hopkins, executive vice president of retail and manufacturing for Friendly's. "Our new sundae cups bring ice cream lovers the opportunity to enjoy modern flavors like salted caramel alongside tried and true classics like chocolate fudge. We now have a delicious sundae cup option for everyone to enjoy."

Friendly's sundae cups provide an element of convenience with their individual sizing and tops, which allow for easy, on-the-go snacking and storage.

Friendly's sundae cups retail for $1.49-$1.69 and are available for purchase in select grocery stores in Vermont, New York, Maine, New Jersey, Massachusetts, Rhode Island, New Hampshire, Maryland, Pennsylvania, Delaware and Connecticut. The limited edition Wattamelon sundae cup will be available through September, and the Crayola Color Me Sundae will be available through January. 

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Squatch targets bacon lovers with new snacks

BY Gina Acosta

MINONG, Wis. — Consumers who relentlessly crave bacon are about to see a new temptation in the snack aisle. 

Squatch is launching two new bacon snack innovations: Loaded Snack Sticks with Bacon & Cheddar, and Jack Link's Small Batch Maple Bacon Jerky No. 10.

"Our new bacon varieties add to the Link family's long history of leadership in the meat snack category with a popular flavor people just can't get enough of," said Mike Seepersaud, director of product marketing, Jack Link's. 

Squatch's Loaded Snack Sticks with Bacon & Cheddar combines two favorite foods to create a category trailblazing treat unlike any other – "loaded" with real bacon and cheddar cheese in every bite. Bacon & Cheddar joins a lineup of Original, Hot and Mild snack sticks, available in two sizes: 1 ounce and 2.2 ounces. Loaded with Bacon & Cheddar sticks are at retailers nationwide for a suggested retail price of $1.99.

Small Batch Maple Bacon Jerky No. 10 brings together the old and the new to create a delicious and innovative high protein snack. Portable and available in a convenient, easy-to-open 2.25 ounce package, Small Batch joins a lineup that includes Hickory Bacon Jerky No. 9 and handcrafted thick slices of premium beef in three flavors: Original No. 11, Peppered No. 15, and Teriyaki No. 17. Jack Link's Small Batch Maple Bacon Jerky No. 10 is available now at retail locations across the country for a suggested retail price of $5.99.

 

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