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Yakult U.S.A. launches Love Your Insides campaign

BY Allison Cerra

TORRANCE, Calif. Yakult U.S.A. kicked off its newest ad campaign that focuses on the company’s titular probiotic drink.

The Love Your Insides campaign will kick off this week in 29 major marketing areas with a TV spot called “True Love,” and will air in both English and Spanish. Both versions of the commercials are formatted as 30- and 15-second spots and will be supported by a mix of radio (Hispanic only), online and print collateral, as well as a redesign of the Yakultusa.com website.

“As a company, one of our key missions is to help improve people’s health by educating them about the benefits of probiotics,” said Teruo Tabuchi, EVP and COO of Yakult U.S.A. “We think that this campaign relays our message in a new, impactful way that we hope will make everybody smile.”

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Justin’s chocolate butters now available at Whole Foods

BY Allison Cerra

BOULDER, Colo. A brand of organic and all-natural nut butters will roll out its new line of all-natural chocolate flavors in Whole Foods.

Whole Foods now will carry Justin’s chocolate hazelnut butter, chocolate almond butter and chocolate peanut butter in both 16-oz. jars and 1.15-oz. squeeze packs.

“We are honored that Whole Foods Market has chosen our new chocolate flavors to expand its fine selection of organic and all-natural nut butters, nationally,” said Justin Gold, company founder and CEO. “Our customers are getting what they’ve asked for with the release of these new flavors as the first healthy and premium chocolate nut butter spreads on the market.”

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P&G’s Future Friendly launches Find Your Footprint program

BY Allison Cerra

CINCINNATI Procter & Gamble’s Future Friendly is launching an education program for schools nationwide with the help of the National Geographic Society.

Find Your Footprint is an integrated in-school conservation education program that focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest, with the goal being to reduce of our environmental footprint.

Rules and details about how to enter and who is eligible are available at Nationalgeographic.com/findyourfootprint.

“We know that children can inspire more sustainable lifestyles. By supporting interactive conservation tools like Find Your Footprint, Future Friendly will help educate and motivate families to make simple changes in their homes and schools that add up to meaningful reductions in our environmental footprint,” said Maurice Coffey, marketing director for P&G Future Friendly. “We’re equally excited that this announcement represents the next step in our partnership with National Geographic to promote conservation-minded lifestyles through dynamic communications.”

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