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Yakult U.S.A. launches Love Your Insides campaign

BY Allison Cerra

TORRANCE, Calif. Yakult U.S.A. kicked off its newest ad campaign that focuses on the company’s titular probiotic drink.

The Love Your Insides campaign will kick off this week in 29 major marketing areas with a TV spot called “True Love,” and will air in both English and Spanish. Both versions of the commercials are formatted as 30- and 15-second spots and will be supported by a mix of radio (Hispanic only), online and print collateral, as well as a redesign of the Yakultusa.com website.

“As a company, one of our key missions is to help improve people’s health by educating them about the benefits of probiotics,” said Teruo Tabuchi, EVP and COO of Yakult U.S.A. “We think that this campaign relays our message in a new, impactful way that we hope will make everybody smile.”

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Justin’s chocolate butters now available at Whole Foods

BY Allison Cerra

BOULDER, Colo. A brand of organic and all-natural nut butters will roll out its new line of all-natural chocolate flavors in Whole Foods.

Whole Foods now will carry Justin’s chocolate hazelnut butter, chocolate almond butter and chocolate peanut butter in both 16-oz. jars and 1.15-oz. squeeze packs.

“We are honored that Whole Foods Market has chosen our new chocolate flavors to expand its fine selection of organic and all-natural nut butters, nationally,” said Justin Gold, company founder and CEO. “Our customers are getting what they’ve asked for with the release of these new flavors as the first healthy and premium chocolate nut butter spreads on the market.”

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Dream Water to roll out in Walmart, Kmart stores

BY Allison Cerra

NEW YORK Shortly after its retail rollout in Duane Reade and GNC, Dream Water has formed new retail alliances for expanded distribution.

Walmart now is carrying the 2.5-oz. size Dream Water shot in more than 1,000 of its stores nationwide to start, while Kmart is carrying the same size in its New York, New Jersey and Connecticut stores as part of a phased national rollout.

Dream Water is the first water that helps consumers relax and fall asleep, Dream Products said. The proprietary formula includes a blend of natural ingredients: GABA (to help relax), melatonin (to help induce sleep) and 5-htp tryptophan (to help improve the quality of sleep). The 2.5-oz. Dream Water shot contains zero calories and has no preservatives.

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