HEALTH

XRP Energy gears up for nationwide launch

BY Michael Johnsen

HATTIESBURG, Miss. — Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

"We are very encouraged by the initial market response that has been generated by XRP Energy in our test sites, and we can now confirm that the uniqueness of the product, its great taste and proven performance has broad consumer appeal," Top Five Labs president Buddy King said.

"The key for breaking into this highly contested market niche is having a truly distinctive product that performs," King continued. "Utilizing pharmaceutical technology used in the prescription drug market gives us the distinction and edge needed to succeed. Based on our five-state market study, we’re confident to conclude we have both, coupled with the necessary horsepower and resources required to launch and market this product on a widespread national basis."

XRP Energy is an extended-release energy product in a 1.9-g-per-serving-size stick pack. Each stick pack serving includes the nutrients choline and taurine, vitamins B6 and B12, and has 4 calories.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

BluScience supplement line to be sold at GNC

BY Michael Johnsen

IRVINE, Calif. — ChromaDex on Monday announced it will launch a supplement line in GNC called BluScience in July.

"We are extremely excited about the BluScience launch with GNC, given the innovative and novel ingredient pTeroPure, which is the foundation for the BluScience line," GNC VP merchandising Ted Deitrick said.

The ingredient referenced by Deitrick is a proprietary formulation of pterostilbene, an ingredient found in blueberries. New products available through the BluScience line include HeartBlu for healthy heart support, which contains pTeroPure, blueberry extract and phytosterols; EternalBlu, which contains pTeroPure and other antioxidants that support cellular health and minimize the effects of oxidative stress; TrimBlu, which contains pTeroPure, jojoba and other vitamins and minerals to support metabolism; and Blu2Go, a melt that contains pTeroPure and caffeine for energy support.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

NAD to New Nordic US: Discontinue Mulberry Zuccarin dietary supplement ad claims

BY Michael Johnsen

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus earlier this week recommended that New Nordic US modify or discontinue a wide range of advertising claims for the company’s Mulberry Zuccarin dietary supplement product, including claims made in testimonials.

The advertiser agreed to discontinue the unsubstantiated claim that its supplement induced weight loss for 1,500 customers. Zuccarin contains a single botanical dietary ingredient, white mulberry extract, and did not conduct any testing on the product itself but relied instead on studies conducted on the product’s active ingredient to support its claims.

Following its review, the NAD determined that the evidence provided by the advertiser was insufficient to support weight-loss claims or claims that the product blocks carbohydrate digestion or stabilizes blood sugar levels. The NAD recommended the advertiser discontinue such claims.

New Nordic US, in its advertiser’s statement, said it would discontinue the advertising in question and include the following disclaimer in future advertising: “Mulberry Zuccarin is not a prescription drug and is not intended to replace medications.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?