Wyeth launches ‘Yes, Advil’ pain reducer advertising campaign
MADISON, N.J. Wyeth Consumer Healthcare on Thursday announced the launch of its new Advil advertising campaign: “Yes, Advil.”
The campaign, which features both national and regional print and broadcast advertising, encourages consumers to say ‘yes’ to Advil by reminding them that Advil is proven strong and effective at treating multiple pains including headaches, backaches, muscle aches and joint pains.
“Consumers can trust that they’ll find the relief they need for multiple pains when they choose Advil, allowing them to pursue the activities they are really passionate about without worry,” said Christopher Rich, VP, analgesics marketing, Wyeth Consumer Healthcare.
The creative concepts for the new campaign, developed by New York-based agency Grey Group, feature men and women pursuing their passions without pain: a mother spending time playing with her child; a wife doing the tango with her husband; and a couple enjoying their time together, hiking in the woods.
Television advertising includes 30- and 15-second spots featuring two executions—the first execution aired the week of Nov. 17, and the second execution began the week of Nov. 24.
Ads are running nationally on several broadcasts and cable outlets, including ABC, CBS, FOX, USA, TBS, TNT, Lifetime, HGTV and others, in support of popular programs such as Survivor, How I Met Your Mother and Dancing With The Stars. Additional exposure is occurring through advertisements on The Today Show, Good Morning America, as well as network evening newscasts.
In addition to television advertising, the campaign is appearing across radio, print and online media, as well as in-store and consumer promotions, the company stated.Print outlets featuring “Yes, Advil” advertising include Better Homes and Gardens, Good Housekeeping, Redbook, Cooking Light and National Geographic.
General Mills donates to charity and advertises through NBC’s ‘Biggest Loser’
GOLDEN VALLEY, Minn. Major food manufacturer General Mills is backing NBC’s hit show “Biggest Loser” with its first-ever advertising slot for the show’s seventh season, which started Tuesday night. The spot will be viewed by approximately 8.6 million viewers, and fall 2008 showed a 2% rise in adult viewers ages 18 to 49, a demographic that advertisers often like to target. Nine other marketers from the show’s December season will also be advertising.
General Mills is also sponsoring a “Pound for Pound Challenge” in which the Cheerios and Progresso soup maker will be contributing 10 cents to Feeding America for every pound of weight loss pledged at biggestloser.com.
“This is our first integrated partnership of this kind,” said John Haugen, General Mills’ vice president of health and wellness. “We’re looking for a positive impact on all of our brands.”
Though popular (“Biggest Loser” averaged 8.9 million viewers last January), the show will be rivaling Fox’s incredibly successful “American Idol,” which begins next week and also airs Tuesday nights. Idol can bring in an audience of up to 25 million.
Adventrx faces further workforce cuts
SAN DIEGO After laying off 55 percent of its workforce, Adventrx is planning further reductions in its employees to extend its remaining cash reserves, the company announced Monday.
The company said that in the end, it will have 14 employees. It has also reduced and delayed spending on third-party consulting and vendor services, including contract manufacturing.
The remaining employees will evaluate options for the future and continue the company?s study of the drug candidate ANX-514 (docetaxel emulsion) and submitting an approval application for the candidate ANX-530 (vinorelbine emulsion).
“It’s never easy to let go employees, particularly those who have been with the company for many years and who have made contributions to the company,” Adventrx board chairman Jack Lief said in a statement.