HEALTH

Wyeth Consumer Healthcare launches new gender-, age-specific multivitamin line

BY Michael Johnsen

MADISON, N.J. Wyeth Consumer Healthcare on Tuesday announced the availability of a new gender- and age-specific adult multivitamin line. Centrum Ultra Women’s and Men’s and Centrum Silver Ultra Women’s and Men’s are specially formulated, taking into account recommendations established by the Institute of Medicine along with the latest nutritional science, the company stated.

“Millions of Americans have relied on Centrum, the world’s leading adult multivitamin brand, for more than 30 years,” stated Paul Sturman, president Wyeth Consumer Healthcare. “We listen closely to the needs of our consumers and combine these insights with the latest nutritional advances. Centrum Ultra provides a new, scientifically advanced option to meet consumers’ growing demand for gender-and age-based multivitamins.”

Many Americans still find it difficult to get the recommended amounts of vitamins and minerals they need from food alone despite the wide variety of nutritional choices available. The 2005 U.S. Department of Agriculture Healthy Eating Index found that the U.S. population did not take in enough fruits, vegetables, whole grains and fat-free or low-fat milk and suggests that Americans can improve their diet by choosing more nutrient rich foods.

Centrum Ultra Women’s is specially formulated with key nutrients to help meet a woman’s nutritional needs. It includes vitamin D, which emerging science suggests supports breast health, and calcium for bone health; 500 mg of calcium, more than any leading women’s multivitamin brand; biotin, beta-carotene and vitamins A, C and E to help maintain healthy skin, hair and nails; B vitamins to help unlock energy; and antioxidants including selenium and zinc to help support immune function.

In addition to many of the vitamins and minerals listed above, Centrum Ultra Men’s contains vitamins B6, B12 and folic acid to help support heart health.

Centrum Silver Ultra Women’s, formulated for women ages 50 and older, contains lutein and vitamins A, C and E to help support healthy eyesight.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Perrigo receives FDA approval for smoking-cessation lozenges

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Monday announced that it has received Food and Drug Administration approval for its over-the-counter coated nicotine polacrilex lozenge, 2 mg and 4 mg, in cherry and cinnamon flavors.

The new products will be marketed under store brand labels and are comparable with GlaxoSmithKline’s smoking cessation product Commit  lozenge.

“These two approvals expand our exclusive position in the store brand nicotine lozenge category,” stated Perrigo chairman and CEO Joseph Papa. “The expanded range of smoking cessation products also includes coated mint and Fruit Chill-flavored gum, uncoated gum and lozenges.”

The smoking cessation category is selling at an annual rate estimated at approximately $1 billion at all retail outlets, Perrigo reported.

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Study finds that use of Premarin Vaginal Cream relieves vaginal atrophy symptoms

BY Michael Johnsen

COLLEGEVILLE, Pa. A study published in the July/August issue of Menopause: The Journal of the North American Menopause Society supported daily and twice-weekly use of Premarin (conjugated estrogens) Vaginal Cream to relieve symptoms of moderate-to-severe vulvar and vaginal atrophy, including painful intercourse, Wyeth Pharmaceuticals announced Monday.

In this study, dyspareunia (painful intercourse) was the most bothersome symptom at baseline (57%) followed by vaginal dryness, itching and burning. Unlike hot flashes or night sweats, signs and symptoms of vaginal atrophy have been shown to increase over time in postmenopausal women.

“Based on market research data, we understand that many postmenopausal women are not discussing their symptoms with their health care professionals,” stated Gloria Bachmann, lead study author and director of the Women’s Health Institute at the University of Medicine and Dentistry of New Jersey-Robert Wood Johnson Medical School. “We are encouraged by this 52-week data that showed twice-weekly use of Premarin Vaginal Cream was sufficient to provide relief from painful intercourse due to menopause. The study also supported daily use of Premarin Vaginal Cream 0.5 g to treat postmenopausal vaginal dryness. This information should aid postmenopausal women and their health care professionals in discussing whether and how they may treat vaginal atrophy.”

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