HRG, NovaGenesis skin care collaboration hits shelves
WAUKESHA, Wis. – Hamacher Resource Group client NovaGenesis recently launched their Recovery Skin Relief portfolio, the culmination of a working relationship with HRG that started a year ago with a collaborative strategy session.
Based on what was learned and discussed during the session, HRG created and provided a roadmap to NovaGenesis to help them navigate the new product introductions of their three skin creams: Radiation Ultimate Soothing Cream, Diabetes Intense Hydrating Cream and Eczema Extreme Moisturizing Cream.
HRG provided strategic and creative direction and execution that resulted in a series of deliverables including new product names, advertisements and point-of-purchase materials.
“We were confident our creams met a consumer need and should be in retail pharmacy, but weren’t sure we had considered all the necessary steps in our go-to-market strategy," stated Martin Newman, COO NovaGenesis. "We approached the National Community Pharmacists Association for assistance, and they recommended Hamacher Resource Group.”
“It’s been a great collaboration with NovaGenesis. We followed the new product launch path of our Concept through Commercialization methodology, and the formal process made it easy to ensure we covered all the bases, in the order necessary," commented Dave Wendland, VP strategic relations.
“Hamacher opened our eyes to the steps necessary for a successful product line introduction," Newman said. "We relied on them heavily to reinvent our launch plan and develop product and support materials to help us educate and promote Recovery Skin Relief to all supply chain stakeholders.”
Always teams up with Walmart on new girls campaign
CINCINNATI — Leading personal care brand Always is teaming up with Walmart and organizations around the world to contribute to the goal of keeping girls in sports with a new campaign.
The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.
“Earlier this summer, Always embarked on a new chapter in its mission to stop the drop in confidence girls experience at puberty by encouraging all girls to stay in sports and Keep Playing #LikeAGirl. We’re so excited to create meaningful relationships that make a real difference to keep more girls in sports, and drive awareness on the important role that sports play in building girls’ confidence,” said Fama Francisco, president for global feminine care, Procter & Gamble.
Partnership efforts kicked off on Saturday in Rio de Janeiro, Brazil where Always committed its support to the UN Women & International Olympic Committee (IOC) initiative “One Win Leads to Another,” that will give 2,500 local Brazilian girls aged 10-18 years access to sports and a confidence-building curriculum as part of a six-month pilot program. These organizations are coming together to achieve their shared goal to invest in girls’ skills and training to support a generation of stronger, more confident and empowered women.
“The power of sport should never be underestimated. It can change lives, through increasing girls’ and young women’s beliefs in their own abilities, encouraging them to take initiative and aim high”, said UN Women Executive Director Phumzile Mlambo-Ngcuka.
As part of the Keep Playing #LikeAGirl program, Always is working with retailers to get the word out and help keep girls in sports. As an example, today, Always and Walmart announced they are working together to provide much-needed assistance to keep girls in sports across the US. Together, they will provide one girls teams in each of the fifty states with resources like new equipment, uniforms or a facility upgrade to help give girls the confidence to Keep Playing #LikeAGirl. Building on the Always #LikeAGirl – Keep Playing movement, together, they will reinforce the link between sports and confidence and provide coaching tips to help keep girls motivated to participate in sports through support for coaches, educational materials and access to experts.
“Always and Walmart have something powerful in common – we’re both working to make a difference in women’s lives,” said Annie Walker, vice president, over the counter merchandising, Walmart U.S. “We’re proud to support the Always’ ‘50 Teams, 50 States' Program, supporting local communities in which we operate and giving schools the help they need to keep girls playing #LikeAGirl.”
Always is also announcing its support of Girls on the Run across the U.S. and expanding on the Always Global Confidence Teaching Curriculum, a program that will benefit millions of girls around the world. The new educational materials will contain sports-specific guidance for coaches and parents, incorporating the latest research on confidence-building. The materials have been co-developed by Always and education thought leaders and experts, and build on Always’ 30 year heritage in puberty education.