Ben & Jerry’s scoops up new flavors for National Ice Cream Month
SOUTH BURLINGTON, Vt. — Ben & Jerry's is ringing in the Fourth of July holiday and National Ice Cream Month with a variety of new flavors.
Empower Mint, a peppermint ice cream with fudge brownies and fudge swirls, launched in June with the goal to support Ben & Jerry's long time commitment in advocating for a fair Democracy.
But the brand is also debuting a dairy-less lineup in July. The four new non-dairy flavors include classics Chocolate Fudge Brownie and Chunky Monkey PLUS Non-Dairy flavor exclusives, Coffee Caramel Fudge and P.B. & Cookies.
Also in July, Ben & Jerry's is launching its third installment of the Cores innovation with a trio of new flavors: Cookies & Cream Cheesecake, Brownie Batter and Coconuts for Caramel. Each Cores flavor continues the indulgent experience of creating a custom bite-by-bite experience for fans.
All of the new Ben & Jerry's flavors will be available at retailers nationwide in July.
Zevia introduces energy, sparkling water beverages
LOS ANGELES — A popular diet soda brand is expanding its product portfolio to include energy and sparkling water beverages.
Zevia's new lines will complement the brand's existing 90% share of the natural zero-calorie soda market in the United States. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world are becoming increasingly aware of the health risks associated with excess sugar consumption.
"We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements," said Paddy Spence, CEO of Zevia. "We created a line with zero calories, 120mg of caffeine from coffee extract, sweetened with stevia, and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."
Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, with a suggested retail price of $1.99 per can. Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit.
Zevia Sparkling Water, to be sold in eight packs with a suggested retail price of $5.99, will include four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange. Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.
Zevia Energy and Zevia Sparking Water will be available in the United States at retailers nationwide.
In addition to their new product lines, Zevia is celebrating its role as the first soda sponsor of the Reebok CrossFit Games, to be held at the StubHub Center in Los Angeles July 22-24. The brand is also in its third year as the only natural diet soda in Major League Baseball, with its sponsorship of the Oakland A's.