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WSJ: Amazon.com sets up shop in San Francisco mall

BY Michael Johnsen

NEW YORK — Amazon.com has set up a pop-up store within a San Francisco mall where it is selling Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to a report in The Wall Street Journal published Friday. 

And though Amazon.com had expressed no immediate plans to establish a brick-and-mortar retail outlet, WSJ observed that the pop-up store may be representative of what a future retail outlet might look like. 

The miniature store was staffed by two employees and featured Kindle Paperwhite e-readers on display. 

Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks. 

An Amazon spokeswoman told WSJ that the temporary stores were in a handful of malls as part of a marketing campaign.

 

 

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Study finds 100 million cases of childhood disease prevented thanks to vaccines

BY Alaric DeArment

PITTSBURGH — Vaccines have prevented an estimated 100 million cases of serious childhood contagious diseases in the nearly 90 years since the vaccine for pertussis, or whooping cough, became available, according to a new study.

The study, conducted by researchers at the University of Pittsburgh Graduate School of Public Health and published in the New England Journal of Medicine, examined weekly surveillance reports for reportable diseases going back to 1888. The researchers focused on eight vaccine-preventable diseases: smallpox, polio, measles, rubella, mumps, hepatitis A, diphtheria and pertussis, overlaying public health data on disease outbreaks on the years that vaccines received regulatory approval and comparing the results from before and after their availability.

The researchers also noted, however, that despite the availability of a pertussis vaccine since the 1920s, the United States last year had its largest pertussis epidemic since 1959, and outbreaks of measles, mumps and rubella have reoccurred since the early 1980s.

 

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With subway mural shopping experience, Jean Coutu Group helps blur lines between retail box and online retailing

BY Michael Johnsen

Canada’s Jean Coutu Group is helping to bolster holiday sales with the launch of its "e-store window" inside the Longueuil Metro Station. Commuters will be able to shop a wall of deals using their smartphones with delivery before Dec. 24. 

It’s not really an example of thinking outside the box, as much as it’s eliminating the concept of a box altogether. It’s an extension of the Jean Coutu brand name into a space typically associated with billboard-style advertising, only stoppers-by can shop the space as easily as they do in the store or online.  

It’s reminiscent of Peapod Markets, partnered with Ahold USA supermarket banners, the grocery retailer donning the walls of key public transit hubs across Chicago, New York, Philadelphia and Washington and generally statewide in Connecticut and Rhode Island. That service routinely delivers packages to more than 350,000 customers per year with an average basket size of $157 and "trips," or shopping occasions, typically happening twice per month per regular shopper.  

Giant Food Stores of Carlisle, Pa., just last week launched its pickup service at five stores in Pennsylvania’s Montgomery and Bucks counties

But they’re not the only companies who recently have extended their brand names beyond the traditional retail box. 

L’Oréal Paris placed an "intelligent vending experience" within the Bryant Park subway station earlier in November. The smart kiosk first detects the colors in a woman’s outfit and picks out the most prominent and related color palettes, then recommends L’Oréal Paris products to match and allows women to purchase those products on the spot, quickly and easily. The pop-up kiosk will be available through Dec. 30. 

A few suppliers are even extending their brand names into complementary retail channels with pop-up shop locations. For example, Red Carpet Manicure, which makes an at-home LED gel manicure system, has set up a Holiday Pop-Up Shop at the trend-setting emporium of fashion, accessory and beauty brands, otherwise known as Henri Bendel’s flagship store on Fifth Avenue in New York City. 

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