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Wrigley turns to Tribal DDB to help promote its U.S. brands on the Internet

BY Jenna Duncan

NEW YORK Reports said Thursday that Wm. Wrigley Jr. Co., the maker of chewing gums such as Eclipse and Orbit, has named Tribal DDB Worldwide as its partner to expand promotion of its brands on the Web.

New York’s advertising company, Tribal DDB Worldwide (an arm of Omnicom Group’s DDB Worldwide), specializes in building and growing online digital campaigns for international clients.

In April, Mars and Wrigley announced a merger to form the world’s largest confectionery company. Mars bought out shares and the Wrigley business for $23 billion. Part of the deal was funded by Warren Buffett’s Berkshire Hathaway company.

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Anheuser-Busch’s creates 9th Street Beverages non-alcoholic subsidiary

BY Jim Wright

ST LOUIS In an attempt to “establish a clear separation between the beer business and the non-alcohol business,” Anheuser-Busch stated Tuesday it has created a non-alcoholic subsidiary specializing in energy drinks and high-end waters.

That 9th Street Beverages subsidiary, which will include such brands as 180 Energy, BORBA Skin Balance Water, Icelandic Glacial and Monster, will have its own leadership structure for non-alcohol decision-making and sales and marketing personnel focused solely on marketing and expanding distribution of non-alcohol products.

David English will serve as vice president and general manager; Brian Belobradic, vice president of sales and Tom Burkemper, director of marketing.

The company stated that sales teams have been hired in major cities nationwide to focus on growing the non-alcohol brand portfolio in alcohol-licensed accounts as well as in non-licensed accounts and with A-B’s wholesalers.

Sales performance for A-B’s non-alcohol portfolio is up 77 percent this year, according to Anheuser-Busch, but the company still sees opportunities in gyms and health stores. The new subsidiary also is working on new “energy, specialty and new age product concepts.

Anheuser-Busch debuted its first non-alcoholic drink with 180 Orange-Citrus Energy Drink in 2001.

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Supervalu debuts ‘Culinary Circle’ food line

BY Doug Desjardins

MINNEAPOLIS Supervalu has launched a new line of “restaurant quality” foods it’s dubbed ‘Culinary Circle.’

The new brand launched this week at all Supervalu banners including Albertson’s and Jewell-Osco. The brand debuted with 150 items across a wide range of categories including deli, bakery and frozen foods. It also features ready-to-go meals, appetizers and gourmet pastry and desserts.

The company said Culinary Circle is targeting consumers who are cutting back on eating at casual-dining restaurants as they try to save money. Supervalu executive vice president of merchandising and marketing Duncan MacNaughton said the line aims to “recreate the casual restaurant experience.”

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