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Wrigley plans caffeinated gum launch next month

BY Alaric DeArment

CHICAGO — Wm. Wrigley Jr. Co. is launching a new chewing gum that comes with a kick.

The chewing gum maker, part of Mars, plans to introduce Alert Energy Caffeine Gum next month, with full distribution expected this summer. The gum, which the company will launch at convenience stores, supermarkets and mass merchandisers, is designed for adults aged 25 to 49 who use caffeine for energy and want a portable product that lets them control caffeine intake, the company said.

Each piece of gum contains 40 mg of caffeine, equivalent to 4 oz. of coffee, and the gum is sold in packages of eight for $2.99. Despite the flavors, the gum has a bitter taste, but the company said that, the hexagonal shape of the pellets and the packaging would differentiate it from traditional chewing gums.
 

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Odwalla introduces new food bars for kids

BY Jason Owen

HALF MOON BAY, Calif. — Odwalla this week announced new food bars designed specifically for kids made with whole grains and fruits, the company said.

Odwalla Bars for Kids come in three flavors: Chocolate Chip Kick, Strawberry Score and Banana Dunk. Each flavor contains 11 to 12 g of organic whole-grains, equal to about 25% of the whole grains needs as recommended by the Whole Grains Council. Each bar also contains 130 to 140 calories, and is a good source of fiber and calcium.

“It’s so important, and so difficult, to manage kids’ diets in today’s nonstop world. At Odwalla, we’re always looking to create healthful solutions for busy moms and dads,” said Irma Shrivastava, vice president of marketing, Odwalla.

All three bars are available in 1.28-oz. single units and in multi-packs. Odwalla Bars for Kids can be found at natural food stores, select supermarkets and specialty outlets nationwide.


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Honest Tea expands Honest Fizz soda line across the country

BY Jason Owen

BETHESDA, Md. — Honest Tea, maker of organic bottled teas, is expanding its line of Honest Fizz naturally sweetened, zero-calorie sodas nationwide after a successful pre-launch, the company announced last week.

Honest Fizz is naturally sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. None of the ingredients in Honest Fizz contain GMOs. There are four varieties to choose from in the new line of soda drinks: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer.

At this time, Root Beer is the only flavor certified organic, though that was not the company’s original intent. "Our original intent was to make the entire line certified organic, but the cost differentials on organic zero-calorie sweeteners is still too high," said Seth Goldman, co-founder and "TeaEO" of Honest Tea. "We’re glad we managed to make Root Beer certified organic, and look forward to converting more varieties to organic over time." Still the company noted its USDA Organic Root Beer is the only organic, zero-calorie root beer on the market today.

All varieties are sold in in either 12 fl. oz., aluminum single cans or in six-can fridge packs. The fridge pack is made of corrugated cardboard and contains up to 30% pre-consumer recycled material and is recyclable.

Honest Fizz is available at a number of natural and specialty retailers around the country including Whole Foods, Sprouts Farmers Market, Natural Grocers by Vitamin Cottage, Gelson’s Market and Bristol Farms.

"Honest Fizz is fun, tasty and naturally-sweetened, and will help us connect with soda consumers seeking a naturally-sweetened alternative, as well as shoppers at natural and specialty stores looking for a zero-calorie soda option," added Goldman.


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