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Wrigley announces sale of its online Candystand site to Funtank

BY Jenna Duncan

Wm. Wrigley Jr. Co. has sold its “adver-gaming” Web site Candystand.com to Funtank, the company today announced.

While the Wrigley branding will remain on the site as a sponsor, Wrigley has turned over its ownership of the site to Funtank, whose sister-company WDDG, has been managed the site since 2005. Funtank has said that it plans to keep Candystand.com as an advertising site, but to grow its gaming potential.

Candystand.com has been a source of candy-themed online gaming and entertainment since 1997.

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General Mills plans expansion of its international business

BY Jenna Duncan

MILWAUKEE General Mills has said that it plans to keep building its international business in order to avoid negative effects of the slow economy. Its international segment is its fastest-growing business at present, the company has said.

General Mills’ chief executive officer, Ken Powell, explained to the company’s shareholders that it will continue to grow brands such as its Haagen-Dazs ice cream business, Old El Paso brand Mexican foods and cereals and other staples such as Cheerios. He said that General Mills also plans to launch 300 new products in 2009.

Figures for the company’s international sales have doubled from $1.3 billion in 2003 to $2.6 billion in fiscal 2008, the company reported. That reflects growth of 21 percent over last year’s sales.

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Raley’s launches grocery price comparison program

BY Jenna Duncan

WEST SACRAMENTO, Calif. Raleys and Northern California partner stores, Bel Air and Nob Hill Markets, have launched a program called “Your Ticket to Savings,” a program that helps communicate to shoppers how much they save on each visit, Raley’s president and chief executive officer, Bill Coyne told press outlets this week.

Multicolored tags and tickets have been added to Raley’s shelves with a system of color coding the demarcates ad specials (red) bargain buys (green), store brand deals (yellow) and other specially priced items that can help shoppers meet their budgets, the company said.

Furthermore, Raley’s, Bel Air and Nob Hill have added special “Did You Know?” signage that carries the point-by-point price differences between the three brands for better price-point shopping comparisons, the company said.

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