BEAUTY CARE

World of Hair introduces two new products

BY Antoinette Alexander

BIRMINGHAM, Ala. World of Hair has announced the availability of the new Stretch Marks & Scar Treatment, as well as the Color Perfection hair color repair shampoos and conditioners.

Infused with Helichrysum essential oil, the Stretch Marks & Scar Treatment promises to help reduce the appearance of scarring from surgery (including plastic surgeries), stretch marks and acne scars that are raised or pitted.

The company also has introduced Color Perfection Shampoo and Conditioner, which works to repair damaged hair by focusing on protein structure that is damaged during hair color, perming or other chemical-based procedure. 

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Belvada picks Joyner to help sell new mascara pen

BY Antoinette Alexander

DALLAS The Joyner Sales Agency has signed Belvada Cosmetics of Quebec, Canada, as one of their newest clients to help the company promote its new mascara pen.

Unlike the traditional tube-and-applicator system, the pen-like applicator protects the reserve product by not exposing it the elements—only the brush has contact with the air.

“Our primary goal with Belvada is to bring this fresh, new product to market and to boost their brand awareness at retail,” stated Lisa Balsera, vice president of sales for Joyner Sales Agency. 

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LVMH announces several personnel appointments for October

BY Antoinette Alexander

PARIS Luxury goods group LVMH Moet Hennessy Louis Vuitton announced several appointments, effective Oct. 1, in its Selective Distribution and Perfumes & Cosmetics activities, including the appointment of former Procter & Gamble executive Renato Semerari as president and chief executive officer of Sephora Europe.

Semerari currently serves as president and chief executive officer of Guerlain. In his new role, Semerari will report to Jacques Levy, president and chief executive officer of Sephora.

Semerari started his career in 1986 with P&G. There he held positions of increasing responsibility in Italy and the UK. His last assignment at P&G was marketing director for Southern Europe. In 1999, he joined LVMH as International marketing director of Parfums Christian Dior. In 2002, he was appointed President and chief executive officer of Guerlain.

Laurent Boillot, current general manager of Guerlain, has been appointed president and chief executive officer of Guerlain. Boillot will report to Toni Belloni, LVMH group managing director. 

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