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Woolite set to open pop-up boutique during New York Fashion Week

BY Allison Cerra

NEW YORK — Woolite is opening a branded pop-up boutique during New York Fashion Week.

Located at 372 West Broadway in New York, the WooliteWashed boutique will open its doors to the public on Sept. 6 with a kick-off party during Fashion’s Night Out, hosted by Cat Deeley from "So You Think You Can Dance" and celebrity style expert Jacqui Stafford. The store will open daily from Sept. 7 to 16 from 12:00 p.m. to 8:00 p.m. Consumers will be able to purchase limited-edition garments and accessories, also pre-washed in Woolite, from five notable designers — Dannijo, Felix Rey, LNA, Laundry by Shelli Segal and Timo Weiland. Items will retail from $28 to $60, and 100% of the proceeds will be donated to Save the Children, a nonprofit creating lasting change in the lives of children in need in the United States and around the world.

"Since Woolite launched in 1952, we have grown with generations of consumers through honoring our brand promise," said Laurent Faracci, general manager of Reckitt Benckiser USA, the parent company of Woolite. "The WooliteWashed Boutique is a testament to how strongly we believe in our product. We understand the deep emotional connection that consumers have with their wardrobes, and we want to show them in dramatic fashion how Woolite can help keep that love alive."

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Arizona launches Joltin’ Joe

BY Allison Cerra

NEW YORK — Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin’ Joe.

Joltin’ Joe is a light, all-natural drink made with natural espresso coffee and features a clean, smooth taste followed by a subtle, bubbly effect, the company said. It contains 80-mg of caffeine and touts 50 calories per 8-oz. serving. Joltin’ Joe is packaged in 16-oz. aluminum cans that feature Joe DiMaggio, as well as historical photos and headlines from his 56-game hitting streak. Joltin’ Joe joins Arizona’s portfolio that includes Arnold Palmer half & half and Jack Nicklaus’ Golden Bear lines.

The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.

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Report: Former HHS secretary Mike Leavitt to lead GOP hopeful’s health policy efforts

BY Michael Johnsen

WASHINGTON — Former secretary for the Department of Health and Human Services Mike Leavitt will lead presidential hopeful Mitt Romney’s transition planning should Romney win the fall elections, according to a report published Wednesday by National Journal Daily.

Leavitt helped author the prescription coverage under Medicare Part D during his tenure at HHS.

According to the report, Leavitt, a former Utah governor, will also be in charge of implementing any health reforms under Romney. The report identified Tevi Troy, Leavitt‚ former deputy at HHS, and Thomas Barker, now a partner at Foley Hoag, who also worked for Leavitt at HHS as prominent members on Romney’s health advisory team, along with Scott Gottlieb, now with the American Enterprise Institute, who served as a senior adviser at the Centers for Medicare and Medicaid Services during the Bush years and later became a deputy commissioner at the Food and Drug Administration.

For the full report, click here.

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