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Wonder salutes everyday heroes in line with anniversary celebration

BY Allison Cerra

IRVING, Texas — As part of its 90th anniversary celebration, Wonder bread is gearing up to launch a campaign to honor America’s everyday heroes.

The soon-to-be-launched "Wonder Heroes" campaign will select people from 800 submissions to Wonder’s Facebook page. The everyday heroes then will appear on limited-edition packages available in stores around Mother’s Day, Father’s Day, Memorial Day and Independence Day.

"While a long history of memorable marketing campaigns has helped Wonder soar to iconic status, the real secret of its enduring appeal is continuing to be at the forefront of countless innovations — from packaging to nutrition enhancements — that have kept it relevant among consumers and have had a lasting impact on the bread industry overall," said Stephany Verstraete, SVP marketing for the bakers of Wonder. "With the 90th anniversary, we’re not only celebrating Wonder’s remarkable history, but also its future as a contemporary brand that listens to the changing needs of its consumer. More of the best things since sliced bread are, in fact, yet to come."

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Annika Sorenstam to promote Lipton’s RTD teas

BY Allison Cerra

ORLANDO, Fla. — A joint venture between PepsiCo and Unilever has tapped a Hall of Fame golfer to promote ready-to-drink iced teas throughout the state of Florida.

The Pepsi Lipton Tea partnership said Annika Sorenstam will promote Lipton ready-to-drink iced teas through in-market appearances and regional advertising for its portfolio of RTD iced tea products, which includes Lipton and Lipton Pure Leaf iced teas.

"We’re thrilled to have Annika represent Lipton iced teas," said Mary Barnard, general manager of the Pepsi Lipton Tea partnership. "From her success on the golf course to her amazing work promoting health and wellness, Annika embodies the Lipton spirit and inspires others to pursue an active, healthy life."

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Angell touts first-ever Fair Trade-certified bars

BY Allison Cerra

SOLANA BEACH, Calif. — A new line of organic and Fair Trade-certified chocolate bars has hit the market.

Jungell’s Angell bars are chocolate bars that are available in Angell Crisp, Snow Angell, Dark Angell and Classic Angell (coming soon), and range from 170 to 190 calories per bar. Each candy bar contains only organic ingredients and made its debut at the Natural Products Expo West 2011, held in Anaheim, Calif.

Angell bars are available at natural food stores and on Amazon.com.

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