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Women-run businesses to get boost from Wal-Mart initiative

BY DSN STAFF

BENTONVILLE, Ark. — Wal-Mart Stores on Wednesday launched initiatives intended to help women around the globe in the next five years.

The retail giant has spent the last year developing a plan — with help from both governmental and nongovernmental organizations and philanthropic groups — which will direct $20 billion over a five-year period on goods and services from U.S. businesses owned by women, as well as double the amount it pays women-run suppliers overseas.

Human resources issues and training for women will receive Wal-Mart’s attention, as it will offer skill-set training for 60,000 female factory workers employed by Wal-Mart suppliers and other merchants. Life skills, such as punctuality and financial literacy, will be taught as well.

"We know this is important for our customers, and it will make for a stronger business," Wal-Mart EVP Leslie Dach told the Associated Press on Tuesday.

Wal-Mart also said it plans to work with its suppliers that have more than $1 billion in sales to increase the representation of women and members of minority groups by the end of 2016.

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Safe Kids USA, Energizer partner to warn parents, caregivers about button battery ingestion

BY Allison Cerra

ST. LOUIS and WASHINGTON — A new partnership between Safe Kids USA and Energizer will share information with parents and caregivers about the potential risks of children swallowing coin-sized lithium batteries.

“As demand grows for smaller, slimmer and sleeker electronic devices, the number of coin lithium batteries to power them grows as well,” Energizer director of marketing Stacey Harbour said. “We are partnering with Safe Kids USA to help spread the word to parents, grandparents, sitters and caregivers that children are at risk of opening these devices and swallowing the batteries inside. By keeping these batteries and devices away from children, this danger can be averted.”

The Battery Controlled partnership provides such resources as fact sheets, video and more on its website, TheBatteryControlled.com, as well as via social media pages. Additionally, tips for prevention and treatment will be distributed through Safe Kids USA’s network of 600 coalitions and chapters throughout the country.

“Parents and other caregivers often don’t realize that coin-sized button batteries are included in devices they buy,” Safe Kids USA president Meri-K Appy said. “Too often, these devices are left within reach of young children. Car keys with electronic fobs, for example, are often shared with children for their amusement. The batteries inside, if swallowed, can get stuck in a child’s throat and cause serious injury and even death.”

According to Dr. Toby Litovitz of the National Capital Poison Center, who is an adviser to the partnership, more than 3,400 swallowing cases reported in the United States in 2010.

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Maybelline NY to launch its first line of lip treatment products

BY Antoinette Alexander

NEW YORK — Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

Baby Lips, which will be available at mass-market retailers beginning in October, comes in six variations and promises to make lips softer and smoother in as little as one week.

“Lip balms have proven to be an essential daily accessory for many women,” stated Carolyn Holba, SVP marketing for Maybelline New York-Garnier-Essie. “With Baby Lips, Maybelline New York has created the lip balm women have been craving: the repairing benefits of a treatment lip balm, with the option of color payoff in a playful fun pack.”

The formula features an exclusive botanical cell renewal concentrate with centella asiatica. This natural botanical plant, native to India, Sri Lanka, Australia and other parts of Asia, promises to improve lip coloration and reduce the appearance of fine lines. Vitamins E and C, plus shea butter, aloe and camphor provide moisturization.

Baby Lips Repairing Lip has a suggested retail price of $3.99 each and comes in six SKUs:

  • Two clear: Quenched and Peppermint; and
  • Four tinted: Cherry Me, Pink Punch, Grape Vine and Peach Kiss.

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