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Wish-Bone dressing giveaway aimed at encouraging healty eating

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. Not everyone was raised by dieticians, but parents who exhort their children to eat their greens still have a point.

Wish-Bone wants to encourage people to eat more vegetables by giving away bottles of its new Bountifuls salad dressing between May 30 and June 1.

After buying bottles of Bountifuls at supermarkets, people can download a mail-in rebate form and send it in with their receipts. The form is at www.wish-bone.com/Digital-Garden.aspx.

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Red Bull introduces larger can

BY Jenna Duncan

SANTA MONICA, Calif. Red Bull will add a 16.9 oz. can to its regular product line, the company said yesterday. The addition of the larger can comes after initial market research into the popularity of a Limited Edition “Champions of Red Bull” can size.

The 16.9 oz. Red Bulls will be available at convenience, drug, grocery and mass retail store across the U.S. The suggested retail price will range between $2.99 and $3.49 per can, the same price as the test-marketed 16.9-ounce Champions of Red Bull cans.

Sugar-Free Red Bull also will hit the market in the 16.9 oz. can size soon.

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ENGOBI caffeine-infused snack chips land in city markets

BY Jenna Duncan

NEW YORK ENGOBI snack chips infused with caffeine will broaden their distribution to include nine more U.S. cities on the East Coast and in the South during the next month, the company said.

Following successful taste tests in New York City, ENGOBI is launching a campaign with a tour van and “ENGOBI girls” who will appear at select public areas to hand out samples of the new snack chips and provide Guitar Hero video game demos.

“ENGOBI is rocketing off New York City shelves as soon as it’s stocked,” vice president of Rudolph Foods, the maker of ENGOBI, Mark Singleton said. “When we saw the way typically jaded New Yorkers are reacting, we knew it was time to pack up the ENGOBI van and give crunch lovers outside Manhattan the chance to tank up on the tastiest, crunchiest energy source around.”

ENGOBI is available in two flavors cinnamon surge and lemon lift. The name of ENGOBI’s national campaign is “Don’t Be a Piano Hero,” and it features an interactive Web site at ENGOBI.com and a contest with a top prize of a custom-designed, Xbox 360-enabled, Fender Stratocaster guitar, among other prizes.

A single-serving bag of ENGOBI (1.5 oz.) contains about 140 mg of caffeine—more than twice as much as the average energy drink. ENGOBI will be available at convenience stores and some grocery stores nationwide. The suggested retail price is $1.29 per bag.

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