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Wipes, towelettes freshen up category

BY Antoinette Alexander

From removing makeup to cleaning “boogies” from a baby’s nose, wipes and moist towelettes continue to strengthen their foothold in beauty and personal care.

The reason for the greater attention is pretty simple — busy consumers seek products that offer on-the-go convenience.

Beauty and personal care brands are heeding the call. For example, b-lēve skincare has developed its new b-nourished Facial Cleansing Cloths, which are cleansing wipes that remove makeup and impurities while leaving skin hydrated and refreshed. The cloths are infused with safflower seed oleosomes and jojoba oil to moisturize, while soap tree bark soothes and refreshes.

Meanwhile, La Fresh Group recently announced the launch of Eco-Beauty Be Good, a line of skin care products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.

In addition, ethnic beauty brand Ambi has launched its new Even & Clear Makeup Removing Cleansing Cloths for women of color. The cloths provide a soap-free formula with moisturizing ingredients.

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Bioré harnesses power of charcoal for new line

BY Antoinette Alexander

CINCINNATI — Bioré, a Kao USA beauty brand, is leveraging the power of charcoal with its new Bioré Skincare line, which includes a self-heating, one-minute facial mask.

Known for its ability to attract and absorb pollutants, black charcoal has been a skin care staple for years. Harnessing the power of natural charcoal and combining it with skin purifying technology, Bioré has developed the new Bioré Skincare Self Heating One Minute Mask and Deep Pore Charcoal Cleanser to ring in a new era in clean.

The thermal mask warms to open pores and draws out and dissolves 2.5 times more dirt, oil and surface toxins than a basic cleanser, the company stated.

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SheaMoisture launches color cosmetics line

BY Antoinette Alexander

NEW YORK — SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.

“As a brand committed to using natural and organic ingredients in solution-based products, we recognized a need for the same level of quality and care in cosmetics,” said Richelieu Dennis, founder and CEO of SheaMoisture. “Our cosmetic offerings align with our ‘A Better Way to Beautiful’ mission to provide healthier options for all women to look their very best.”

Much like the brand’s other hair and skin care products, the makeup is shea butter-based with natural, certified organic and ethically sourced ingredients. The paraben-free collection includes a CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and lip/cheek balm.

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