CENTER STORE

Winn-Dixie supports Wounded Warrior Project with Niagara Bottling, Silver Springs

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Tuesday announced a partnership with two of its vendors, Niagara Bottling and Silver Springs bottled water, to help raise funds to help veterans injured in the wars in Iraq and Afghanistan.

For a limited time, the grocer is offering specially wrapped 24-packs of Winn-Dixie brand spring water and purified water to benefit Wounded Warrior Project. For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000.

The water’s packaging reflects the partnership — patriotic imagery of the U.S. flag and a bald eagle wrap each case of water, and each bottle carries the Wounded Warrior Project’s logo of a warrior carrying a wounded comrade. The 24-packs of bottled water sell for $2.99 and are now available in all of the grocer’s 515 stores.

“This program is an excellent opportunity for Winn-Dixie and our customers to show support for the brave men and women who’ve dedicated their lives to defending freedom,” stated Mary Kellmanson, Winn-Dixie group VP marketing. “The proceeds from this program will assist these veterans in many ways to regain what they have lost in service to our country.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Reed’s enters ‘sweet’ distribution agreement

BY Allison Cerra

LOS ANGELES Soda maker Reed’s has reached a distribution agreement with a direct store distributor in the San Francisco Bay area.

Golden Sweet immediately will begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, founder, chairman and CEO of Reed’s. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Pop Weaver microwave popcorn now features Canola oil

BY Allison Cerra

NOBLESVILLE, Ind. Pop Weaver is introducing the first microwave popcorn to be made with Canola oil.

The new and improved formulation of the popcorn enhances the rich, buttery taste that Pop Weaver is known for, and is lower in calories, total fat, saturated fat and sodium, while also providing Omega-3, Omega-6 and Omega-9 fatty acids.

“Since popcorn is all we make, we’re continually striving to make our product the best-tasting, healthiest popcorn, at the best possible price,” said Mike Weaver, president and CEO of the Weaver Popcorn Co., which makes Pop Weaver. “We’ve worked for years to replace our previous oil blend with a Canola oil blend, and we are proud to lead the industry with this innovation.”

All three flavors in the Pop Weaver microwave popcorn line – light butter, butter and extra vutter – have been reformulated to incorporate Canola oil. Both Light Butter and Butter carry the American Heart Association’s Heart Check mark, designating them as heart-healthy products. All three flavors also contain zero grams of trans fat.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?