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Winn-Dixie supports Wounded Warrior Project with Niagara Bottling, Silver Springs

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Tuesday announced a partnership with two of its vendors, Niagara Bottling and Silver Springs bottled water, to help raise funds to help veterans injured in the wars in Iraq and Afghanistan.

For a limited time, the grocer is offering specially wrapped 24-packs of Winn-Dixie brand spring water and purified water to benefit Wounded Warrior Project. For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000.

The water’s packaging reflects the partnership — patriotic imagery of the U.S. flag and a bald eagle wrap each case of water, and each bottle carries the Wounded Warrior Project’s logo of a warrior carrying a wounded comrade. The 24-packs of bottled water sell for $2.99 and are now available in all of the grocer’s 515 stores.

“This program is an excellent opportunity for Winn-Dixie and our customers to show support for the brave men and women who’ve dedicated their lives to defending freedom,” stated Mary Kellmanson, Winn-Dixie group VP marketing. “The proceeds from this program will assist these veterans in many ways to regain what they have lost in service to our country.”

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Reed’s enters ‘sweet’ distribution agreement

BY Allison Cerra

LOS ANGELES Soda maker Reed’s has reached a distribution agreement with a direct store distributor in the San Francisco Bay area.

Golden Sweet immediately will begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, founder, chairman and CEO of Reed’s. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

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Jose Cuervo adds new flavors to ready-to-serve margarita line

BY Allison Cerra

NEW YORK Jose Cuervo is introducing two ready-to-serve margarita cocktails, just in time for Cinco de Mayo.

Jose Cuervo’s authentic pomegranate margarita and authentic mango margarita join three other ready-to-serve margarita flavors. The beverages are packaged in new lightweight plastic bottles so margarita lovers can the cocktail anywhere.

“Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives,” said Amy Bidwell, brand manager for Jose Cuervo Tequilas, Diageo. “We are introducing Jose Cuervo authentic pomegranate margarita and Jose Cuervo authentic mango margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions.”

The beverages will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.

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