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Winn-Dixie supports Wounded Warrior Project with Niagara Bottling, Silver Springs

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Tuesday announced a partnership with two of its vendors, Niagara Bottling and Silver Springs bottled water, to help raise funds to help veterans injured in the wars in Iraq and Afghanistan.

For a limited time, the grocer is offering specially wrapped 24-packs of Winn-Dixie brand spring water and purified water to benefit Wounded Warrior Project. For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000.

The water’s packaging reflects the partnership — patriotic imagery of the U.S. flag and a bald eagle wrap each case of water, and each bottle carries the Wounded Warrior Project’s logo of a warrior carrying a wounded comrade. The 24-packs of bottled water sell for $2.99 and are now available in all of the grocer’s 515 stores.

“This program is an excellent opportunity for Winn-Dixie and our customers to show support for the brave men and women who’ve dedicated their lives to defending freedom,” stated Mary Kellmanson, Winn-Dixie group VP marketing. “The proceeds from this program will assist these veterans in many ways to regain what they have lost in service to our country.”

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Pop Weaver microwave popcorn now features Canola oil

BY Allison Cerra

NOBLESVILLE, Ind. Pop Weaver is introducing the first microwave popcorn to be made with Canola oil.

The new and improved formulation of the popcorn enhances the rich, buttery taste that Pop Weaver is known for, and is lower in calories, total fat, saturated fat and sodium, while also providing Omega-3, Omega-6 and Omega-9 fatty acids.

“Since popcorn is all we make, we’re continually striving to make our product the best-tasting, healthiest popcorn, at the best possible price,” said Mike Weaver, president and CEO of the Weaver Popcorn Co., which makes Pop Weaver. “We’ve worked for years to replace our previous oil blend with a Canola oil blend, and we are proud to lead the industry with this innovation.”

All three flavors in the Pop Weaver microwave popcorn line – light butter, butter and extra vutter – have been reformulated to incorporate Canola oil. Both Light Butter and Butter carry the American Heart Association’s Heart Check mark, designating them as heart-healthy products. All three flavors also contain zero grams of trans fat.

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Jose Cuervo adds new flavors to ready-to-serve margarita line

BY Allison Cerra

NEW YORK Jose Cuervo is introducing two ready-to-serve margarita cocktails, just in time for Cinco de Mayo.

Jose Cuervo’s authentic pomegranate margarita and authentic mango margarita join three other ready-to-serve margarita flavors. The beverages are packaged in new lightweight plastic bottles so margarita lovers can the cocktail anywhere.

“Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives,” said Amy Bidwell, brand manager for Jose Cuervo Tequilas, Diageo. “We are introducing Jose Cuervo authentic pomegranate margarita and Jose Cuervo authentic mango margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions.”

The beverages will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.

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