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Winn-Dixie opens prototype store with expanded grocery departments, pharmacy

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Wednesday opened a prototype store in its existing SaveRite location here featuring everyday low pricing on thousands of items a la Walmart, as well as monthly locked-in specials and special price-drop items in a warehouse format.

“In designing this concept, we spent a great deal of time reviewing our customers’ shopping preferences,” said Dan Portnoy, Winn-Dixie chief merchandising and marketing officer. “We wanted to make sure that the new store would be a true fit for the neighborhoods it serves. … We focused only on those items and services that were most important to our customers, and, as a result, we were able to aggressively cut costs and lower prices throughout the store.”

In addition to enhanced produce and meat departments, the 48,000-square-foot store also has an in-store pharmacy where customers will find 30-day supplies of more than 400 generic drugs for only $3.98 every day. Other features include newly designed warehouse-style shopping carts and popular staple items available for purchase by the case.

SaveRite closed the store Jan. 6, allowing time for associates to work through the afternoon and evening to lower thousands of prices. The company welcomed area leaders and residents to a preview on Tuesday evening where SaveRite donated $5,000 to Paxon Improvement Association. To celebrate the store’s new format, SaveRite will also host a Family Fun Event on Jan. 10.

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Walmart moves forward with Operation Main Street Initiative

BY Michael Johnsen

BENTONVILLE, Ark. Walmart on Wednesday announced phase two of its Operation Main Street Initiative—a program designed to maintain the discounter’s “position as America’s low-price leader,” the company said.

“At Walmart, we’re committed to offering low prices every day, not just at Christmas,” stated John Agwunobi, Walmart SVP and president, health and wellness. “While many are still wary of Wall Street, Operation Main Street helps families coast-to-coast save on the items they need most. From January through December this year, our customers can count on us to work tirelessly every day to save them money so they can live better.”

Phase Two of Operation Main Street offers significant savings on products that people are likely to use in pursuit of their New Year’s resolutions, and includes rolled back prices on weight loss-themed consumables like Kellogg’s Special K Waffles and Yoplait Light Yogurt; gym equipment; leisure wear for the physically active; and smoking cessation products like NicoDerm.

Since November, Operation Main Street has saved consumers as much as $400 million, according to Walmart.

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Kroger analyzes loyalty card data to customize coupons

BY Jenna Duncan

CINCINNATI Kroger, working with the data collection and marketing company dunnhumbyUSA, which it co-owns, has started to directly target its customers with personalized coupon offers based on their shopping trends using Kroger’s loyalty card program.

While other grocery stores have long used a system that printed coupons related to customer purchases at check-out, dunnhumbyUSA analyzes shopping habits and also supports them with customer interviews in order to come up with strategies for sending out direct marketing coupons, promotions, and product placement and pricing.

“This level of personalization is a direct link to our customers no other U.S. grocery retailer can replicate,” Kroger CEO David Dillon said to investors Dec. 9.

More than 55 million people have signed up for Kroger loyalty cards in the 10 years the store chain has offered them.

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