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Winn-Dixie launches yogurt line

BY Allison Cerra

JACKSONVILLE, Fla. Winn-Dixie has expanded its private-label offerings with a new yogurt line.

At 150 calories or less, Winn-Dixie’s new organic active yogurt is all-natural with added probiotics and prebiotics to aid digestion, the chain said of its new line. Other health benefits include omega-3s, calcium, vitamin D and 3 g of fiber per serving. All of the yogurts are low-fat, have 150 calories or less per serving and are available 6-oz. containers in strawberry, blueberry, peach, vanilla and raspberry flavors.

“We are always looking for new ways to provide healthy products for our customers,” said Mary Kellmanson, group VP marketing for Winn-Dixie. “Our organic line continues to expand with new products geared toward improving and maintaining a healthy lifestyle.”

The organic active yogurt line is one of more than 3,000 private-label products offered by Winn-Dixie. The product can be found at all 515 Winn-Dixie stores.

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P&G highlights product innovations in this month’s BrandSaver

BY Allison Cerra

CINCINNATI Procter & Gamble is gearing up to release its June BrandSaver coupon booklet this weekend, with more than $100 in savings on P&G products.

P&G is introducing significant product innovations this summer in several of the company’s biggest brands and categories, including new beauty and grooming, oral care, and home care products. Shoppers will get to try these latest innovations from P&G at a great value by utilizing coupons in the June BrandSaver. Most coupons are good until July 31.

This money-saving booklet will be included in newspapers delivered to more than 55 million homes across the country and feature coupons from numerous P&G brands, including Pantene, Gillette, Venus, Crest, Olay, Old Spice, Dawn and PUR.

For a list of newspapers that contain the BrandSaver, click here.

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Hidden Valley launches Farmhouse Originals line

BY Allison Cerra

OAKLAND, Calif. Hidden Valley has launched a new line of salad dressings.

Hidden Valley’s Farmhouse Originals line combines “fresh-from-the-farm” with classic flavors, all sold at a suggested retail price of $3.49. The four new flavors include:

  • Farmhouse Originals roasted onion parmesan: Savory flavors of roasted onion, and mellow parmesan and romano cheeses blend together for a creamy homestyle dressing
  • Farmhouse Originals hickory bacon and onion: Enjoy the tongue-tingling taste of hickory smoked bacon with a hint of roasted onion
  • Farmhouse Originals garden tomato and bacon: Sweet, smoky and pleasingly tangy, this delectable dressing has a rustic twist
  • Farmhouse Originals creamy parmesan: Mouth-watering parmesan blended perfectly with tangy buttermilk for a delicious homestyle taste.

“Hidden Valley has always aimed to bring farm-fresh tasting flavors to the table,” said Priscilla Tuan, Hidden Valley marketing manager. “We’re thrilled to extend the brand to include flavors that go beyond ranch and help families enjoy more vegetables and wholesome meals together.”

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