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Winn-Dixie launches Jacksonville Jaguars-branded bottled water

BY Allison Cerra

JACKSONVILLE, Fla. Winn-Dixie and the Jacksonville Jaguars have launched a co-branded bottled water that will be sold exclusively at Winn-Dixie and SaveRite stores.

“As the official grocery store of the Jaguars, Winn-Dixie is proud to provide football fans with access to exclusive products and programs that enhance the NFL game day experience,” said Dan Portnoy, Winn-Dixie’s chief marketing and merchandising officer. “We are excited to introduce this locally produced product and think it’s an excellent way for Jaguars fans to show their team spirit – both in the stadium and around Jacksonville.”

 

In line with the bottled-water launch, Winn-Dixie is offering its customers new promotions, just in time for football season:

  • Tealgate and Winn Sweepstakes: When Winn-Dixie customers shop with their rewards card, the chain will offer 20 customers a four-pack of tickets and a catered pre-game tailgate party.
  • Winn-Dixie’s Super Cheerleading program: Customers can register girls ages 6 to 14 years to be a junior cheerleader with the Jaguars’ official Roar cheerleaders. Six girls will be selected in a random drawing the Wednesday before each home game. Winners will receive two tickets to that week’s game, a co-branded Winn-Dixie/Jaguars t-shirt and access to the field to be photographed with The Roar before the game.

 

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GSK, Genmab begin late-stage clinical trial for cancer drug

BY Alaric DeArment

NEW YORK British drug maker GlaxoSmithKline and biotech company Genmab have started a late-stage trial of a biotech drug for treating cancer, the two companies said.

 

GSK and Genmab announced Wednesday that they had started a phase-3 trial of the drug ofatumumab in patients with non-Hodgkin’s lymphoma with the aim of extending survival without progression of the disease in patients did not respond to therapy with Rituxan (rituximab), a drug made by Genentech and Biogen Idec. The 338 patients in the trial have indolent B-cell NHL, which accounts for more than one-third of lymphoma cases.

 

Patients will randomly receive a combination of ofatumumab and Cephalon’s Treanda (bendamustine hydrochloride), or Treanda alone. Patients receiving Treanda alone will have the opportunity to receive ofatumumab if their disease progresses.

 

As part of an agreement between the two companies, Genmab will receive a milestone payment of $20 million.

 

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Live from your living room, it’s Saturday night

BY Allison Cerra

SEATTLE Discovery Bay Games and Broadway Video Enterprises are bringing sketch comedy series "Saturday Night Live" into living rooms nationwide with the launch of a new board game.

Currently available at such retailers as Walmart and Kmart, Saturday Night Live – The Game features a mix of "SNL"-inspired activities that will get players acting, improvising, guessing and laughing out loud. Players customize each game by choosing cards from the "SNL" eras they know best (1970s, 1980s, 1990s and 2000s). "Saturday Night Live," which debuted in October 1975, is the most Emmy-nominated show in TV history with 126 nominations, and has been honored twice with the prestigious George Foster Peabody Award. The show has launched the careers of many of the brightest comedic talents of their respective generations.

 

“We are really happy with what Discovery Bay Games created,” said Britta von Schoeler, SVP and general manager for Broadway Video Enterprises. “The game stays true to the show’s history and allows people to bring its energy into their homes.”

 

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