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Winn-Dixie joins Diabetes Prevention and Control Alliance

BY Michael Johnsen

ORLANDO, Fla. — Winn-Dixie on Tuesday joined the Diabetes Prevention and Control Alliance, an initiative aimed at tipping the scales against the epidemic of diabetes, prediabetes and obesity by expanding access to community-based programs that use evidence-based approaches to help prevent and control diabetes.

“We welcome Winn-Dixie as a new alliance partner and look forward to working together to help people in Florida and across the country learn how to take control of their diabetes and improve their health,” stated Deneen Vojta, SVP UnitedHealth Group and chief clinical officer of the Diabetes Prevention and Control Alliance. “The DPCA programs have been proven to make an impact on the nation’s diabetes epidemic, and new partners like Winn-Dixie are helping to broaden the reach of these programs to help individuals, families and communities live healthier lives.”

Trained Winn-Dixie pharmacists in 29 select Florida Winn-Dixie stores in Jacksonville, Orlando and Tampa will support patients enrolled in the Alliance’s Diabetes Control Program to help people with diabetes learn to better manage their condition and adhere to their physicians’ recommendations.

Winn-Dixie joins UnitedHealth Group, the Y, Walgreens, Novo Nordisk, Albertsons, Kroger and others as Alliance partners.

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Coalition of consumer groups opposes ESI-Medco merger

BY Michael Johnsen

WASHINGTON — A coalition of consumer groups on Tuesday joined its collective voice to the number of constituents opposing the Express Scripts-Medco merger in a letter to the Federal Trade Commission, according to a report filed by Reuters.

"Health plans have distinctly different interests, and thus have not been adequate protectors of consumer concerns," they wrote in the letter addressing FTC chairman Jon Leibowitz. "As the PBM market continues to consolidate, health plans will only become less able to protect consumers. This merger will create a dominant PBM with the market power and leverage to effectively force plans into restricted networks that will ultimately harm consumers."

The coalition included the Consumer Federation of America, Community Catalyst, the National Consumers League, the National Legislative Association on Prescription Drug Prices and U.S. PIRG, the federation of state Public Interest Research Groups.

For the full report, click here.

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Febreze revs up fresh scents for cars

BY Allison Cerra

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

“After listening to consumer needs, we were inspired to shake up the car freshener category and design something that actually worked,” Febreze external relations manager Jeff Pierce said. “The Febreze car vent clip was tailored specifically for the car environment. Discreet in size, the Febreze car freshener is formulated with light, fresh scents that have true odor eliminating power and the technology to slowly release scent day after day without becoming too overpowering.”

Febreze car vent clips are available this month for a suggested retail price of $2.99 and $5.49 for a two-count set. Scents available include Linen and Sky, Meadows and Rain, Hawaiian Aloha and Thai Dragon Fruit.

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M.Clark says:
Jan-16-2013 01:25 am

Amazing! its really perfect! Congratulations on this very good effort! and in fact you are succeeded in your effort

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