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Winn-Dixie completes remodels, upgrades of 51 stores

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Wednesday announced that it has completed remodels and upgrades on 51 of its Winn-Dixie stores in the Jacksonville area, comprising locations in North Florida and South Georgia, and to mark this achievement, the Jacksonville-based grocer is launching a new brand position: “Fresh Checked Every Day.”

“We’ve spent the last several years improving our stores, our merchandising and our service,” stated Winn-Dixie chairman, CEO and president Peter Lynch. “Now, Winn-Dixie customers in the Jacksonville area, no matter where they shop, will find a fresh and local shopping experience, with enhanced customer service, every time they visit us.”

Winn-Dixie began Phase I of its company-wide remodeling initiative — a key component of its long-term business plan — more than two years ago when it announced plans to upgrade 75 stores each year throughout its operating area in the Southeast. During Phase I, the company remodeled select locations in key markets across its footprint.

Winn-Dixie commenced Phase II of the remodel initiative earlier this year. In Phase II, the company is remodeling and upgrading stores using a market-by-market strategy.

Redesign and upgrade elements vary based on the specific needs of each neighborhood, but all stores showcase fresh and local merchandise complemented by a new color palette and signing package, the grocer stated. Other enhancements may include expanded pharmacies and other departments.

“With an enhanced product selection and expanded departments, shoppers will enjoy a fresh and local shopping experience every time they visit any of our stores,” commented Cheryl Forehand, regional VP, Jacksonville.

The multi-media marketing campaign that accompanies the new brand positioning features television, radio, outdoor advertising and a specially created micro site. Visitors to the Web site (www.freshcheckedeveryday.com) will be able to take a virtual store tour and find updates on events, promotions and special offers.

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Cub Foods launches nutrition information program in stores

BY Allison Cerra

MINNEAPOLIS Cub Foods announced the launch of Nutrition iQ, a unique nutrition information program designed to help consumers make better-informed, better-for-you food choices right at the grocery store shelf.

Nutrition iQ was developed in collaboration with Joslin Clinic, part of an academic medical center affiliated with Boston’s Harvard Medical School. The Nutrition iQ program is available in the 73 Cub Foods stores located in Minnesota, Iowa, Wisconsin and Illinois.

The Nutrition iQ program comes as research shows that consumers are having difficulty making sense of nutrition guidelines and are looking for an easier way to make informed food choices for better health. For example, approximately three-in-five consumers think diet and nutrition are very important, yet more than half say they need practical tips to help them eat right and 41% don’t know or understand nutrition guidelines, according to the American Dietetic Association.

The Nutrition iQ program uses easy-to-see, color-coded shelf tags – hung just below an item’s price tag – to help consumers quickly identify healthier food choices for themselves and their families.

“Cub Foods is committed to helping its customers lead healthy lifestyles. With more than 60,000 items on our grocery store shelves, it can take considerable time to read and compare nutrition labels. The Nutrition iQ program provides a convenient way for consumers to evaluate food choices on the spot as they shop,” said Chuck Lynch, SVP operations at Cub Foods.

“Poor food choices contribute to many health problems, including obesity and heart disease,” said Nora Saul, M.S., R.D., C.D.E., nutrition services manager, Joslin Clinic. “We’re pleased to have been able to contribute our nutritional expertise to a program that offers people a way to make healthy eating choices.”

Cub Foods is the second of Supervalu’s nationwide family of grocery stores to receive the Nutrition iQ program, which initially launched in January 2009 at the company’s Albertsons banner. Preliminary data from Albertsons suggest that the program has helped steer consumers to purchase better-for-you foods. Supervalu will roll out the program to its other stores, including Acme in Philadelphia, bigg’s in Cincinnati, Farm Fresh in Virginia, Hornbacher’s in Fargo, Jewel-Osco in Chicago, Shaw’s/Star Market in New England, Shop ‘n Save in St. Louis and Shoppers Food & Pharmacy in Washington, D.C. and Baltimore, this year.

KelloggsDRSNhttp://www.centerstoregrowth.com

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CVS Caremark Charitable Trust invests grant to Easter Seals

BY Antoinette Alexander

CHICAGO The CVS Caremark Charitable Trust has invested a $300,000 grant to Easter Seals’ autism services for young children nationwide, CVS Caremark announced on Tuesday.

The grant, made possible through the CVS Caremark All Kids Can Program, enhances nearly $6 million already provided to Easter Seals through the All Kids Can Program in which Easter Seals is a national partner.

“CVS Caremark is committed to helping improve the quality of life for children with autism through this grant,” stated Eileen Howard Dunn, SVP corporate communications and community relations for CVS Caremark. “By supporting Easter Seals in enhancing evidence-based therapies, our reach can impact families living with autism now and those who many be diagnosed in the future.”

As many as one-out-of-150 children is diagnosed with autism, and the need for treatments continues to grow exponentially. Getting the right support at the earliest stage in life is critical. Known as early intervention, this type of service gives children the skills they need to be successful, stated CVS Caremark.

Established in 2006, the CVS Caremark All Kids Can Program selected Easter Seals as a national partner in the five-year, $25 million initiative to support children with diabilities.

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