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Will wearable devices boost sleep aid sales?

BY Michael Johnsen

What impact might wearable devices have on the sale of sleep aids in the future? The impact could be significant. While consumers have not fully embraced wearable health technology in large numbers, they are interested, according to a recent PricewaterhouseCoopers Health Research Institute report.

According to the report, only 21% of consumers currently own a wearable product, but 45% were likely to buy the kind of fitness bands that track sleep patterns in the next 12 months.

Compare that to another survey — this one a recent Sleep Number study — that found that only 16% of Americans are actively tracking their sleep today. As more consumers buy fitness bands and begin tracking their sleep patterns, only to find that they’re not sleeping well, many may turn to sleep aids to help them sleep better at night.

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DSN, Mack Elevation host NGM Forum

BY DSN STAFF

New General Market Forum panelists included: (standing) Dan Mack, Mack Elevation Forum; Emmet Dennis, Sundial Brands; Wayne Bennett, DSN; Jean Legros, Mentholatum; Andrew Kingery, Beiersdorf; Rich Dennis, Sundial Brands; Bob Wiltz, Paris Presents; Chris Skyers, Wakefern; Paul Kenny, Combe; Dave Fox, Dentek Oral Care; and Craig Dubitsky, Hello Products; (seated) Debbie Brandwene, Unilever; Heather Warnke, Kao; Sarah Montante, Unilever; Steve Yde, Wahl Home Products; Shannon Curtin, Walgreens; and Bruce Kramer, Wahl Home Products.

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base, the program included in-depth discussion and thought leadership around eight key pillars:

  • Identifying the New General Market: Who they are, how they think and their unmet needs?
  • More than just diversity of color or race, the New General Market is about diverse views.
  • How millennials influence the New General Market.
  • Rethinking the in-store experience.
  • Creating authentic brand communities.
  • Cultural competency and influence in a changing world.
  • Creating a holistic brand investment strategy.
  • Measuring success with the New General Market.

Insights from the event will be featured in DSN’s Aug. 22 issue.

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Meijer focuses on local with new Detroit store

BY Michael Johnsen

GRAND RAPIDS, Mich. — Continuing its investment in Detroit, Meijer opened a new supercenter last week on the city’s northwest side. The nearly 200,000-square-foot store is located near the Old Redford and Brightmoor neighborhoods and provides local residents the opportunity to walk to get fresh groceries.
 
“We always work hard to find locations that will best serve communities, so we are proud that this neighborhood store will provide our new neighbors a fresh grocery option,” Doug Meijer, the company's co-chairman, said. “We’re very excited to offer a one-stop shopping experience and do our part in helping this neighborhood continue to grow and thrive.”
 
There will also be a significant emphasis on local, as the Detroit Meijer store will be the latest to highlight Michigan small businesses through the retailer’s Made in Michigan initiative with the Michigan State University Product Center for Food-Ag-Bio. Last year, Meijer expanded its program that supports small Michigan businesses to feature 16 new Michigan-made grocery items in all stores statewide. This year’s lineup will include strawberry syrup by Jessica’s Natural Foods in Birmingham, walnut and almond granola from Pure Blend Granola in Clawson, hot salsa from Mrs. Pruitt’s Cha-Cha Salsa in Detroit, ginger teas from Foods (Food for Thought) in Honor, ginger teas from Sweetwaters in Ann Arbor and multigrain flatbread and pizza crust by Easy Artisan Bread in Tecumseh. 
 
“The opening of a second Meijer store in Detroit is the latest example of our ability to attract new investment in our neighborhoods,” said Detroit Mayor Mike Duggan. “Having two Meijer stores to serve as retail anchors is filling an important need in our city and creating significant job opportunities for Detroit residents as well.”
 
Built on the site of the former Redford High School, the new Meijer supercenter is the latest of 11 new stores the retailer is opening throughout the Midwest this year. 
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