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Why you should be paying attention to C2B Mobile Insights

BY Rob Eder

WHAT IT MEANS AND WHY IT’S IMPORTANT — The jobs report might have been a punch to the gut, and the economy definitely still has not figured itself out, yet there appears to be some cause for optimism amid drug store shoppers, as consumers tell DSN they shopped longer and bought more than they anticipated during their most recent trip to the drug store.

(THE NEWS: DSN C2B Mobile Insights presents the drug store shopping report card. For the full report, click here)

From top to bottom, you can learn a lot about how customers are shopping your stores these days from the most recent edition of the DSN C2B Mobile Insights series. We asked thousands of consumers from all over the country to tell us about their most recent trip to the drug store, and the good news was that almost half shopped longer than they planned to; the better news, almost half of those that did, said what kept them in the store was the shopping itself, versus some service-related complaint (e.g., long checkout line, couldn’t find item, etc.).

In all, the Drug Store Shopping Report Card presents 18 different datapoints relative to how more than 1,500 consumers are shopping your stores and what they are putting in their shopping baskets. You should be paying attention to C2B Mobile Insights for two reasons. First, we have the ability to geo-target thousands of shoppers from all over the country — or in any particular region or market area — and unlike someone who randomly answers the telephone, we actually know who are C2B-ers are. Second, you have the ability to do it, too.

For more information on how to use C2B field research capabilities to perform customized reports for your brand, contact reder@lf.com.

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Nature’s Gate goes back to its roots with special-edition body wash

BY Antoinette Alexander

CHATSWORTH, Caif. — Natural personal care brand Nature’s Gate is celebrating its 40th anniversary with a special-edition body wash.

In Venice Beach 40 years ago, brothers Leo and Vladimir first blended botanicals from their herb shop with fresh rainwater to create Nature’s Gate Herbal Rainwater shampoo. The vintage bottle, logo and label design are reminiscent of the original Herbal Rainwater shampoo, while the formula combines the same herbal aroma and botanical extracts used in Nature’s Gate’s first product 40 years ago.

Nature’s Gate 40th anniversary herbal body wash is free of parabens, phthalates, sulfates, synthetic fragrance, EDTA, PEG, mineral oil, petrolatum and animal-derived ingredients, and is never tested on animals. All products are vegan. The body wash will be available in August.

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Nonprescription weight-loss drug Alli making return to drug store shelves

BY Michael Johnsen

PITTSBURGH — GlaxoSmithKline on Monday issued an email blast to registrants of its MyAlli.com site that Alli will be making its way back to store shelves later this month.

"We hold our customers in the highest regard and regret the fact that your weight-loss journey with Alli was interrupted when production was halted due to a shortage of orlistat, the active ingredient in Alli," noted GSK in its email. "We just hope that when Alli is once again available that we can pick up where we left off and help you achieve your weight-loss goals. … See you on the shelves. It’s good to be back."


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