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WhoopAss receives BevNet honor for product relaunch

BY Allison Cerra

SEATTLE — Jones Soda received a nod for its product revamp of the company’s WhoopAss energy drink.

At BevNet Live Winter 2010, Jones Soda was awarded BevNet’s 2010 best product revamp honor.

Jones relaunched its WhoopAss energy drink earlier this year with new packaging and functional ingredients. Each 16-oz. can of WhoopAss retails for $2.39 each.

"We knew the immense potential and equity we had in the WhoopAss name and concept, but the flavor, ingredients and graphics had become outdated as the energy drink market evolved," Jones Soda CEO Bill Meissner said. "With the revamped offering, we’re delivering an all-new face for the brand, and we believe the changes will help make WhoopAss a major player in the $5 billion energy drink category."

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Celestial Seasonings to launch Twitter ‘Tea Time’ sessions

BY Allison Cerra

BOULDER, Colo. — Celestial Seasonings is bringing its Sleepytime bear to life with weekly Twitter sessions called "Tea Time with Sleepytime Bear."

Beginning Dec. 14, a different Celestial Seasonings tea will serve as "sponsor" for the weekly, hour-long Twitter "Tea Time" session, enabling online users to learn about the all-natural varieties of Celestial Seasonings tea, including herbal, green, white, red, chai and wellness. The sessions will take place every Tuesday at 1 p.m. MST.

The new initiative is part of the Celestial Seasonings’ social media strategy. The company recently launched a Facebook fan page for Sleepytime bear.

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New Leaf’s lemonades receive beverage industry award

BY Allison Cerra

OLD TAPPAN, N.J. — New Leaf’s line of lemonades was recognized at the BevNet Live Winter 10 forum.

New Leaf took home the best of 2010 noncarbonated beverage award for its four lemonades, which are made with 6% to 10% of real fruit juice, the company said.

BevNet Live 10 is a premier beverage industry event that was held in Santa Monica, Calif., this week.

Last month, New Leaf announced it tapped New York Giants football wide receiver Steve Smith as its first celebrity spokesman.

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