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WhoNu? cookies aim to provide nutritious treat

BY Allison Cerra

DENVER, Colo. — Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

WhoNu? cookies, which are available in soft and chewy chocolate chip, crispy chocolate chip, chocolate sandwich creme and vanilla sandwich creme varieties, claim to deliver 3 g of fiber and 20% or more of the daily allowance of calcium; vitamins A, B12, C, D and E; and iron in each three-cookie serving.

"Children are snacking more than ever and they’re snacking on nutrient-deficient foods with empty calories," Suncore Products VP marketing Mike Bloom said. "In fact, cookies remain the No. 1 snack item for kids ages 5 through 12 years, contributing to the more than $5 billion spent on prepackaged cookies each year in the [United States]. WhoNu? brand cookies provide an alternative to other indulgent, nutrition-poor treats on the market, offering kids a great-tasting way to fuel development and supplement other healthy eating habits."

WhoNu? cookies will be available at major retailers in July for a suggested retail price range of $2.99 to $3.49.

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Kellogg’s donates additional funds to disaster relief efforts

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has committed an additional $250,000 to disaster relief efforts in the Midwest and South, the company said.

The funds, which were donated from Kellogg’s Corporate Citizenship Fund to the American Red Cross, build on the company’s donation of $400,000 cash and its product commitment to hunger relief charity Feeding America to benefit disaster victims.

"We recognize the number and severity of natural disasters [are] stretching available resources for organizations aiding relief efforts," said Celeste Clark, SVP global public policy and external relations at Kellogg’s, and Kellogg’s Corporate Citizenship Fund president. "We are confident this donation will assist Red Cross with the critical services they are providing during this difficult time."

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Molson Coors shuffles board executives

BY Allison Cerra

DENVER, Colo. — Molson Coors’ Andrew Molson and Pete Coors have switched roles.

The brewing company said that Molson, the company’s current vice chairman, has assumed the role of chairman, while Coors, its current chairman, has stepped in as vice chairman. The planned transition is consistent with the company’s by-laws, which allow the chairman and vice chairman to alternate between the Molson and Coors families every two years.

Molson has been a member of the Molson Coors board of directors since 2005. Coors is chairman of the board of MillerCoors, Molson Coors’ U.S. joint venture. He previously served as chairman of the board of Adolph Coors Co. from 2002 to 2005, and was CEO from May 2000 to July 2002. Coors also served as a director of Coors Brewing Co., the company’s U.S.-based subsidiary, beginning in 1973.

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