BEAUTY CARE

Whole Foods taps Lily Organics as Premium Body care brand

BY Antoinette Alexander

DENVER Lily Organics, a beauty company that is a certified organic grower, has announced that it has been chosen as a Premium Body Care brand by Whole Foods Market.

Those products that meet Whole Foods’ Premium Body Care standard cannot be tested on animals and must be free of chemicals such as parabens, propylene and polyethylene glycols, and sodium laurel and laureth sulfates.

Based near Brighton, Colo., Lily Organics in 2007 became certified by the Colorado Department of Agriculture as a certified organic grower. Lily Organics products contain no synthetic chemicals. Ingredients are grown on specialized certified organic farms, and the final product is bottled each week in small batches to ensure purity and freshness.

“A lot of products out there that are labeled ‘natural’ will never achieve this distinction because of their ingredient list. What we love about the Whole Foods standard is that it eliminates the confusion that the ‘natural’ label can create, and gives the consumer peace of mind that what they are spending their money on really is what it says it is—organic, chemical-free and safe for themselves and the environment,” stated Lily Morgan, chief executive officer of Lily Organics.

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Stop & Shop cuts prices on health and beauty

BY Alaric DeArment

QUINCY, Mass. East Coast supermarket chain Stop & Shop has announced that it will lower prices on more than 5,000 products, the company announced Thursday.

Discounted health and beauty items will include shampoos and soaps, vitamins, cotton swabs, bandages, toothpaste and others. The reductions are part of Stop & Shop’s “Low Prices Every Day” campaign, which has also lowered prices on foods, baby-care products, paper goods and household supplies.

Stop & Shop Supermarket Co. employs more than 59,000 people, operating 378 stores throughout New England, as well as New York and New Jersey. It is owned by the Dutch company Ahold.

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Smashbox, Sephora initiate ‘beauty guru’ contest

BY Antoinette Alexander

SAN DIEGO Cosmetics line Smashbox and beauty retailer Sephora teamed up to launch round one of the “Are You the Next Beauty Guru?” campaign powered by social media advertising platform Brickfish.

The campaign, located at www.smashbox.com/beautyguru, encourages beauty mavens to create videos, develop communications or submit blogs with photos showcasing their visions for the next must-have beauty products.

The grand prize winner will receive an array of prizes including a one-week apprenticeship at Smashbox to design the official Smashbox Fashion Week Makeup Palette and an all-expenses-paid three-day trip for two to Los Angeles to attend Mercedes-Benz Fashion Week in March 2009. The palette will be sold exclusively at Sephora nationwide and will be featured in the Sephora catalog.

The winner will be chose during the second round of the campaign, which begins June 25. In addition to the grand prize winner, the Smashbox and Sephora expert panel will be giving away Smashbox swag bags to the top 10 scores from round one and to weekly sweepstakes winners who sign up to receive emails from Smashbox and Sephora. Round one of the campaign ends June 20.

“Smashbox and Sephora have long been at the forefront of beauty innovation, so creating a social media campaign is the perfect way to connect emerging beauty mavens with each other,” stated Brian Dunn, chief executive officer of Brickfish. “The ‘Are You the Next Beauty Guru?’ campaign will spark conversation on hundreds of social networking sites producing highly original and inspired product ideas. Inviting consumers into the campaign will give Smashbox and Sephora a unique way to engage with their consumers and build brand loyalty.”

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