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Whole Foods, Pivot to debut new TV series

BY Antoinette Alexander

AUSTIN, Texas and LOS ANGELES — Whole Foods Market and Pivot, Participant Media’s TV network targeting millennials, have announced the launch of the television series "Dark Rye.”  

The first episode, hosted by Kirk Lombard, a Bay Area fisherman and  forager, airs Wednesday.    

Dark Rye
 was created as an online magazine by Whole Foods Market in 2012. The publication, through stories, recipes and creative projects, encourages imagination and inspires its audience to try something new. A 2013 James Beard Award winner, Dark Rye explores the realms of food, health, sustainability, design, technology and social enterprise.  
 
The first season of “Dark Rye” will highlight topics ranging from artists seeking social justice to entrepreneurs rebuilding Detroit to culinary masters maintaining sustainable food traditions.  

"Whole Foods Market and Dark Rye are the perfect foundation for the kind of engaging storytelling Pivot wants to bring viewers,” stated Kent Rees, EVP marketing, scheduling and operations at Pivot. “Aligning with their brand addresses our desire to create customized content that truly speaks to the spirit and attitude of the next generation."  

 

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Report: New urgent care chain offering IVs to cure hangovers coming to NYC

BY Antoinette Alexander

NEW YORK — New York City’s Upper West Side is set to become the home for Cure Urgent Care’s first New York City location, according to a local report, offering local residents a cure for hangovers via an IV.

DNAinfo.com reports that the chain of urgent care facilities is looking to open a location on Broadway between West 102nd Street and West 103rd Street in May.

In April, a location is set to also open in Huntington, Long Island, followed by five other locations in New York City over the next year and a half, according to the DNAinfo.com report.

Aside from treating non life-threatening ailments, the facility will also provide IVs for patients feeling dehydrated or even hungover, co-founder Dr. Jake Deutsch, who served as chief resident at Beth Israel Hospital, was reported as saying.

He also noted that the facilities are striving to offer a “concierge level of care” by offering, for example, iPads for patients.

 

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Report: Boomers concerned about developing and maintaining a holistic well-being

BY Michael Johnsen

ROCKVILLE, Md. — With Baby Boomers numbering about 80 million and these consumers accounting for 44% of all households with annual incomes more than $75,000, the segment is fast-becoming a focal point for the food industry, according to "Boomer Wellness: Culinary Trend Mapping Report," published Tuesday by market research publisher Packaged Facts and CCD Innovation.

Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well-being. For others, food behaviors are reflective of a robust discretionary spending capacity and a need to accommodate a busy lifestyle, like increased restaurant usage and using technology conveniences to order food.

"Boomers grew up during an era when eating out became a form of entertainment, not just a special occasion affair,” stated Kimberly Egan, CEO of CCD Innovation. “They’ve also become accustomed to convenience food in all its forms and expect variety and choice at food retailers, specialty groceries and supermarkets.” Egan says understanding nutrition, aging and convenience is part of the multi-faceted spectrum of the Boomer market and harnessing this understanding is opportunistic for food businesses.

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