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Whole Foods Market revolutionizes modern-day cookbook

BY Anna Mcgrath

AUSTIN, Texas Whole Foods Market announced the availability of an application on the App Store that provides iPhone and iPod touch users with the store’s entire selection of over 2,000 online recipes, as well as several other handy features.

The new App allows users to search by ingredient, special diets and other keywords, such as “family friendly.” Each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal “favorite” and e-mailed from within the App itself. Other features include the “On Hand” option, where customers can enter ingredients and get back meal recommendations.

“We’re delighted to provide iPhone and iPod touch users with yet another way to explore their passion for food and health,” said Bill Tolany, global coordinator of Integrated Media for Whole Foods Market. “We’re particularly excited about the ‘On Hand’ feature as a way to answer the ever-so-popular ‘What’s for dinner?’ question.”

A store locator for nearby Whole Foods Market locations and other Whole Foods information also is included.

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SoBe Lifewater introduces its latest calorie-free drink with a summer-long promotional tour

BY Anna Mcgrath

PURCHASE, N.Y. PepsiCo.’s SoBe Lifewater announced its summer plans to travel across the country to promote its newest zero-calorie enhanced water and its two additional flavors.

The new zero-calorie SoBe Lifewater flavors are sweetened with the all-natural, zero-calorie sweetener PureVia, made from a highly pure extract of the Stevia plant leaf, and are infused with a unique mix of antioxidant vitamins C and E, essential B vitamins and herbal ingredients.

“SoBe Lifewater is the ultimate summer accessory, whether you’re at the beach or at a backyard barbecue,” said Angelique Krembs, SoBe marketing director at PepsiCo. North America Beverages. “What better time of year to provide consumers more variety in the healthier beverages they seek and exclusive access to the hottest social events.”

SoBe will unveil marketing events in late June in order to engage consumers all summer long. For more information, visit www.sobeworld.com.

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Goodwin partners with GoodNites Brand to revamp packaging

BY Anna Mcgrath

MEDIA, Pa. Goodwin, the award-winning youth brand design firm, has teamed up with Kimberly-Clark’s GoodNites brand in creation of a new product packaging design for its brand of youth pants.

The new design features a more contemporary look, prominent sizing and weight range scale, and clear differentiation between the brand’s briefs and boxer product forms, making it easier for moms everywhere to find the right product for their children.

Goodwin’s focus was to create a package design that met the brand’s three key objectives: create a sense of normalcy that brings the brand promise to life, improve product differentiation at shelf level and improve shopper navigation.

GoodNites’ brand team worked directly with moms and children using the product to ensure customer satisfaction. The recently refurbished GoodNites brand packaging is now available.

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