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Whole Foods Market revolutionizes modern-day cookbook

BY Anna Mcgrath

AUSTIN, Texas Whole Foods Market announced the availability of an application on the App Store that provides iPhone and iPod touch users with the store’s entire selection of over 2,000 online recipes, as well as several other handy features.

The new App allows users to search by ingredient, special diets and other keywords, such as “family friendly.” Each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal “favorite” and e-mailed from within the App itself. Other features include the “On Hand” option, where customers can enter ingredients and get back meal recommendations.

“We’re delighted to provide iPhone and iPod touch users with yet another way to explore their passion for food and health,” said Bill Tolany, global coordinator of Integrated Media for Whole Foods Market. “We’re particularly excited about the ‘On Hand’ feature as a way to answer the ever-so-popular ‘What’s for dinner?’ question.”

A store locator for nearby Whole Foods Market locations and other Whole Foods information also is included.

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Reese’s shows love with new campaign

BY Anna Mcgrath

HERSHEY, Pa. Reese’s brand kicked off summer with the “Reese’s Loves You Back” on-pack, instant-win promotion in stores now.

Now through Dec. 31, fans have the opportunity to win up to $2.5 million in cash prizes toward gasoline and groceries. On June 22, a surprise gasoline and grocery giveaway event will be rewarded to the No. 1 Reese’s-loving city in America to celebrate the launch of the new Reese’s Dark Chocolate Peanut Butter Cups.

“Reese’s fans are very enthusiastic about the perfect taste experience that only Reese’s can deliver, and we believe our loyal fans deserve to be thanked and given something back for their devotion to the brand,” said Michele Buck, SVP and global chief marketing officer for Hershey. “As the cost of gasoline and groceries rise, we saw the combination of putting cash back into consumers’ pockets and the launch of the delicious new Dark Cup taste experience as a perfect way for Reese’s to give back.”

In order to win, fans are invited to look inside specially marked wrappers of various Reese’s products. Specially marked Reese’s products are available in June, while supplies last, at mass, grocery, drug and convenience stores.

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Ocean Spray teams up with the American Heart Association’s Go Red For Women

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. Ocean Spray has announced its partnership with the American Heart Association’s Go Red For Women to promote women’s health.

Designed to help today’s busy women lead healthier lives, the simple 12-week Go Red BetterU program is free, convenient and geared toward providing guidance to transform the overall health of women through small, simple choices.

To help participants stay on track and motivated throughout the 12-week course, Ocean Spray will support the Go Red BetterMe Coaching Tool. This key component of the program can live on the desktop of a computer, blog or even an iGoogle personalized homepage to guide and motivate participants through such weekly courses as locating a support system, finding a healthy weight and learning how your family history can play a role in your health.

The online tool also provides daily diet and exercise reminders, shares interactive videos from other women enrolled in the program and allows participants to update their journals and share their stories with a friend. It also automatically awards participants virtual “Brag Badges,” gold ribbons placed on the tool next to the users’ pictures that signify the completion of certain levels.

“Ocean Spray is thrilled to support Go Red For Women and the Go Red BetterMe Coaching Tool,” said Larry Martin, VP marketing at Ocean Spray. “Meaningful, long-lasting changes don’t happen overnight, but the tool provides the resources program participants need to stay in the game.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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