BEAUTY CARE

Whole Foods to highlight natural makeup in October

BY Antoinette Alexander

Looking to help its beauty shoppers better understand the benefits of natural cosmetics, Whole Foods Market is highlighting natural makeup during October.

As part of the effort, Whole Foods Market will carry an exclusive “fresh face starter kit” by Mineral Fusion for $20 during October (a $120 value), with a portion of the proceeds going to Pink United, a nonprofit organization that supports the fight against breast cancer.

Select stores will also have Mineral Fusion makeup artists on hand for natural makeovers. Several resources are available online, such as a mineral makeup video podcast at wholefoods.com/socialmedia/wholebody and Whole Foods Market’s “Glossary of Cosmetic Ingredient Functions.”

“There are many reasons shoppers should consider natural cosmetics,” stated Jody Villecco, national quality standards coordinator for Whole Foods. “You care about what you put in your body, so it’s logical to be concerned about what goes on your body. Natural cosmetics are made with the highest quality natural ingredients and, unlike conventional makeup, get their color primarily from plants and minerals which can be less irritating.”

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Biotone introduces Facial Therapy Massage Creme

BY Antoinette Alexander

CINCINNATI Biotone, a manufacturer of massage oils, cremes, lotions, gels and spa body treatments, has introduced Facial Therapy Massage Creme with Bio-Firming Complex to smooth, tone and firm the face and neck.

It contains CoQ10 to help increase collagen and elastin and help repair damaged skin, Vitamin K to help reduce the appearance of tiny veins and Vitamin C to help minimize the look of fine lines and wrinkles. It also features botanicals of White Peach, Pineapple Enzyme, Quince and Mango Mandarin.

The product is pH balanced, non-comedogenic and is for use on all skin types. It is priced at $14.75 for six ounces and $34.75 for 16 ounces.

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Mahoski to become key account coordinator at Drom

BY Antoinette Alexander

TOWACO, N.J. Fragrance supplier Drom fragrances international has appointed Marta Mahoski as key account manager.

Mahoski is an eight-year veteran in the flavor and fragrance industry and until recently held the position of account executive at AromaTech, where she developed candle, personal care and fine fragrance business.

In her new role at Drom, she will be responsible for the metro New York, New Jersey and Midwest regions. She reports to Andrew O’Shea, vice president sales, personal care.

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