BEAUTY CARE

Whole Foods gets ‘Ready for Action’ this summer

BY Antoinette Alexander

AUSTIN, Texas — Whole Foods Market kicked off on Wednesday its inaugural “Ready for Action Week,” which runs through June 30, to celebrate active, fit lifestyles.

During the week, the store’s Whole Body departments will host events, classes, demonstrations and promotions to showcase Whole Foods Market’s selection of active living products — from protein powders and superfoods to sun-care and reusable water bottles.

“Our shoppers live incredibly active lives — from professional athletes to new moms,” stated Maren Giuliano, executive global Whole Body coordinator. “This week we’ll be highlighting products that support healthy lifestyles for various kinds of shoppers, whether it’s a person looking for supplements that support hydration and energy or a family who just wants to stay safe in the sun.”

Beginning June 27, all Whole Foods Market stores in the United States will offer a limited edition “Ready for Action” bag for $12 (valued at $50.) Packed with products for summer adventures, these 100% jute bags with organic cotton lining are made by RIJI Green, a business committed to ending human trafficking. Each bag includes a Boiron Arnicare Gel, Goddess Garden Organics Everyday Natural or Kids Sunscreen SPF 30, Aubrey Pure Aloe Vera, Amazing Grass Amazing Meal in Vanilla Chai, Garden of Life Perfect Food Raw Organic Green Super Food in Chocolate Cacao, Spectrum Essentials Seed Blends, Nuun Active Natural Electrolyte Enhanced Drink Tabs, Tom’s of Maine Long Lasting Deodorant, a Spectrum Essential recipe book and three coupons.

From June 26 to 28, shoppers will also save 25% on all protein powders at all Whole Foods Market locations in the United States and Canada. All protein powders sold at Whole Foods Market are free of high-fructose corn syrup and artificial colors, flavors and preservatives.

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Kline: Investments pay off for beauty device brands in Asia

BY Antoinette Alexander

La Lumière with its illuMask brand of wearable LED light masks (pictured above). Available in two varieties — anti-acne and anti-aging — illuMask caters to the mass market.

 

PARSIPPANY, N.J. — High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, according to Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities.

Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much higher than the industry average, increasing by over 29% in 2014, according to Kline, a worldwide consulting and research firm.

New product launches are plentiful throughout the region, helping to fuel overall sales growth. A large number of the newly launched devices in China target skin cleansing. For instance, Kingdom, a leading local brand, launched a heat-based cleansing device in spring 2014. In Japan, MTG launched its ReFa ACTIVE, while YA-MAN expanded its portfolio by launching new devices targeting hair removal and anti-aging. Philips introduced its first cleansing device for men called VisaPure Men in South Korea in 2014.

Local marketers expanded their distribution channels, with some going beyond traditional outlets by entering fitness facilities. Local player MTG diversified its distribution through entering television home shopping in South Korea. In China, many global marketers expanded their distribution into prestige outlets where sales grow at the highest rate among all channels, by almost 60% in 2014. In addition, local marketers are partnering with tmall.com or lotte.com, key online platforms in China and South Korea.

According to Kline, established skin care brands are launching devices to compete with electronic beauty gadgets and increase the efficiency of their existing skin care lines. AmorePacific introduces MakeON cleansing products in South Korea, and Dr. Ci:Labo launches the anti-aging device Sonic Lift Special in Japan. On the other end of the spectrum, beauty device brands begin launching topical skin care products to sell together with devices.

“Each market in Asia carries its own nuances,” Prashant Sharma, project manager for the report series at Kline, said. “In terms of sales of devices by skin care concern, the differences are dramatic, with anti-aging being a key concern in South Korea, cleansing in China, and hair removal in Japan. However, with the entrance of new global players to these markets and the introduction of a variety of new products, this landscape is changing. For example, the cleansing segment in South Korea nearly triples in size in 2014. The changes are remarkable and vary from one region to another.”

The local brands in Asia represent sustainable competition to multinationals. Many have been introducing enticing new products. For instance, in South Korea, local companies such as Eyesel Creative and Pobling are filling the void of the lower-end price segment to target younger consumers, such as students. This resonates well with the U.S. introduction of the first lower-priced product by La Lumiere, illuMask introduced in 2014.

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ECRM product winner SoapBox Soaps outlines heart of company’s mission

BY Antoinette Alexander

ATLANTA — SoapBox Soaps, an Alexandria, Va.-based provider of natural soaps, was the winner of the Drug Store News Best New Product award for its Intense Hydration Body Lotion at ECRM’s 2015 Skin, Bath, Cosmetics & Fragrances event.

SoapBox Soaps, run by CEO and co-founder David Simnick and president and COO Daniel Doll, is a “soap company with a mission.” For every soap product purchased, it provides clean water and sanitation initiatives all over the world and here in the United States. The company gives one bar of soap for every bar sold; one month of clean water for every liquid hand soap sold; and one year of vitamins for every body-wash sold.
 
But its products stand on their own, as evidenced by their selection for top honors at the event. In addition to its body lotion, SoapBox also offers soap bars made with shea butter and sea salt, liquid hand soaps, and body washes — both made with shea butter, aloe and jojoba oil.

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