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Whole Foods develops healthy-eating app

BY Allison Cerra

AUSTIN, Texas Whole Foods is on a mission to help consumers make healthy lifestyle choices with a new app.

The Whole Foods Market Missions App will help users eat better and live better by allowing users to create their own profile to take on 70 challenges called missions, track the badges they earn from the challenges and share their favorite tips on nutrition, exercise and more via Facebook, Twitter and e-mail.

“At Whole Foods Market, our shoppers often come to us for advice on how to take charge of their health,” said Chad Sarno, global “Health Starts Here” culinary educator for Whole Foods Market. “The Missions App helps iPad, iPhone and iPod Touch users incorporate healthy foods, exercise and more through simple, everyday steps.”

The app is available for download at the Apple iTunes store.

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Availability of limited-edition Snapple extended

BY Allison Cerra

PLANO, Texas Snapple is extending the availability of the limited-time Diet Snapple Trop-A-Rocka Tea, created by Bret Michaels during “The Celebrity Apprentice,” with additional production runs.

Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin’ taste with low calories, Dr Pepper Snapple Group said.

“Snapple is dedicated to bringing exceptional flavor combinations to Snapple enthusiasts everywhere. The incredibly positive response we continue to receive through our customer relations department and Snapple Facebook page demonstrates that Bret’s Diet Snapple Trop-A-Rocka Tea is more than just a novelty,” said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. “Snapple fans might have bought it the first time in support of Bret and the show, but the repeat purchases and constant feedback solidifies Bret’s Diet Snapple Trop-A-Rocka Tea as a great-tasting product.”

For a full list of participating retailers carrying Michaels’ Diet Snapple Trop-A-Rocka Tea, visit Snapple.com.

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P&G’s Future Friendly launches Find Your Footprint program

BY Allison Cerra

CINCINNATI Procter & Gamble’s Future Friendly is launching an education program for schools nationwide with the help of the National Geographic Society.

Find Your Footprint is an integrated in-school conservation education program that focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest, with the goal being to reduce of our environmental footprint.

Rules and details about how to enter and who is eligible are available at Nationalgeographic.com/findyourfootprint.

“We know that children can inspire more sustainable lifestyles. By supporting interactive conservation tools like Find Your Footprint, Future Friendly will help educate and motivate families to make simple changes in their homes and schools that add up to meaningful reductions in our environmental footprint,” said Maurice Coffey, marketing director for P&G Future Friendly. “We’re equally excited that this announcement represents the next step in our partnership with National Geographic to promote conservation-minded lifestyles through dynamic communications.”

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