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Whoa, baby! Bazooka expands one brand’s line

BY Allison Cerra

NEW YORK Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops.

Debuting in Berry Blast and strawberry flavors, Baby Bottle Pop Rattlerz rattle just like the infant toy and makes noise when shaken.

“The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” said John Budd, VP marketing at Bazooka.

Bazooka is a division of The Topps Co.

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Consumers spend about $73 for Halloween items, survey finds

BY Allison Cerra

NEW YORK More than two-thirds of consumers are planning to spend an average of $73 for Halloween, according to the October American Express Spending and Saving Tracker.

While 68% of consumers planned to spend about $73 on Halloween items, 65% of consumers surveyed said most of the spending would go to candy and decorations, followed by Halloween costumes (30%), activities (20%) and attending or hosting a Halloween party (14%).

The American Express survey also found that 1-in-4 consumers ranked Halloween as the No. 1 nongift-giving holiday they spend on, which may be a good sign for retailers this fall.

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‘Stick It’ with Matador beef jerky

BY Allison Cerra

MINONG, Wis. Jack Link’s Matador beef jerky is beefing up its marketing with its new Stick It campaign.

With momentum and awareness continuing to build for the brand, Matador’s new campaign invites even more meat stick lovers to experience the bold and spicy flavor of Matador snack sticks for themselves, with the belief that once they try Matador they’ll never go back.

Matador recently launched its newest beef jerky product, the flamin’ hot stick, which now is available at stores nationwide.

"Within one year, Matador beef jerky introduced three stick flavors and four jerky flavors, and expanded our distribution nationwide," said Mark Catlin, director of marketing for Matador beef jerky. "And in less than two short years, Matador has already earned its place as one of the top national meat snack brands."

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