BEAUTY CARE

Whitman resigns from P&G’s board of directors

BY Antoinette Alexander

CINCINNATI Former eBay CEO Margaret Whitman has resigned from Procter & Gamble’s board of directors, according to a filing with the Securities and Exchange Commission.

In addition to resigning from P&G’s board, Whitman also stepped down from the boards of eBay and DreamWorks Animation SKG on Dec. 31.

The move has sparked widespread speculation that Whitman is gearing up for a run for governor of California. According to published reports, a person close to Whitman said she had to decide whether or not to run for governor over the holidays and the board resignations were intended to clear the deck and are a clear indication of her intention.

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Unilever teams with EcoHangers to promote new Degree deodorant for women

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Looking to reach women in an environmentally friendly way, Unilever’s Degree deodorant brand is promoting its new Degree Women Ultra Clear product on EcoHangers.

Unilever has teamed up with Hanger Network, a provider of in-home marketing through its network of 35,000 dry cleaners, to advertise the new product.

Beginning in December and continuing throughout January, Hanger Network is distributing several thousand Degree Women Ultra Clear branded EcoHangers to women in select cities, including New York Chicago, Los Angeles and Washington D.C.

The EcoHangers are being distributed via dry cleaners and replace the traditional wire hangers typically used with garments. Many of these locations are within close proximity to retailers carrying the product, helping to drive traffic into participating stores.

“The EcoHanger campaign allows Degree to reach women in a new, unique fashion,” said Malini Patel of Degree. “The campaign’s targeted and impactful nature complements our brand message really nicely, and provides value for both our consumers and retail partners.”

Several other manufacturers have also used EcoHangers in their marketing plans, including Revlon, L’Oreal and Johnson & Johnson.

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Videsante releases OTC, gender-specific acne treatments

BY Alaric DeArment

SUMMIT, N.J. Videsante Pharmaceuticals has developed a gender-specific line of acne treatments that are available without a prescription.

“It’s amazing when you look at the many and fundamental differences between men’s and women’s skin. Up until now, ordinary acne products treat acne with the exact same approach without consideration to these differences in male and female skin,” said Brian Jennings, founder and chief executive officer of Videsante. “CTRL is designed to take those differences into account and provide a safe, healthy, comprehensive approach that can erase not only the appearance of acne but treat the root causes of it as well.”

CTRL for Her and CTRL for Him are topical solutions. The science behind the products is based on four factors that trigger acne: hyperkeratinization, sebum production, infection and inflammation.

The products are made with Videsante’s proprietary 5 alpha Phyto-Technology that attack the root source of acne by reducing oil and sebum production in the skin. The formulas also feature a series of prebiotic complexes that are designed to kill P. acne bacteria deep in the pores and salicylic acid to clear away dead skin cells and other debris. The products are paraben free.

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