BEAUTY CARE

What’s Next: A sneak peek at Cosmoprof North America 2015

BY Lonni Delane

What’s Next is a new feature of DSN written by consumer beauty blogger Lonni Delane. The goal is to help give beauty merchants the cutting edge they need to stay ahead of the latest and greatest beauty trends. Feel free to share your thoughts either here on drugstorenews.com or email senior beauty editor Antoinette Alexander at aalexand@drugstorenews.com.

The upcoming Cosmoprof North America, to be held July 12 to 14 at Mandalay Bay Convention Center in Las Vegas, is a singular event in the beauty business, an international hub that brings together all facets of the industry and major players from every corner of the globe.

Looking to showcase the up and coming brands and unveil its new plans for the Las Vegas show, Cosmoprof North America recently held the Cosmoprof Rising Stars of Beauty event at Rooftop 48 in New York City.

According to Daniela Ciocan, marketing director for Cosmoprof North America, the key is to be always looking ahead and always finding new ways to make the show a success.

“So many small- to medium-sized companies need financing to grow their business or to get started,” said Ciocan, “So how can we help them?” The answer: Beauty Pitch.

Mark Cuban of NBC’s television show “Shark Tank” was a speaker at last year’s Cosmoprof and Ciocan had the idea to bring him back for the 2015 convention for its very own version of the TV show called Beauty Pitch.  Cosmoprof North America received several applications for Beauty Pitch from every segment of the industry and narrowed it down to five finalists. Among them: a company that developed an app for stylists and a prohibition-inspired maker of men’s hair care called “1821 Man Made”. Finalists will duke it out Shark Tank-style to win a one-year mentorship with Cuban. In addition, three investor groups culled through the applicants for those diamond-in-the-rough companies they believe to have potential. Their picks will be announced at the show.
 
Another feature of CosmoProf is the Boutique Concept, which Ciocan said is the result of her looking at the market and seeing the success of subscription box services and asking herself how that can be brought to a trade show. Unlike your typical swag bag where the products are as random as the people receiving them, CosmoProf has found a way to make it a two-way street. Not only do attendees get to customize their gift but vendors also have the chance to know who is interested in their products. Everyone who participates swipes their badge and is then allowed to choose seven products from 20 vendors. The guests get a box filled with the products they are excited about, and vendors can follow up with them to get a real sense of who the guest is and their reaction to their offerings.

Also during the rooftop event in New York City, up-and-coming beauty brands provided a sneak peek of what products they’ll be highlighting during the Las Vegas trade show. These brands include:

Lamik Beauty
Lamik — or “Love and Makeup in Kindness” — is a brand focused on being user-friendly for the woman on the go who may be intimidated by too much makeup. The line is broken down into seven basic steps. “Beauty is revealed… not applied,” said creator and founder Kim Roxie.

 

 

Design Essentials Natural 
This is actually a re-branding of a salon-only professional brand that previously focused on products for relaxed hair. For the past five years it has shifted its focus to retail products for natural African-American hair, with its Coconut and Monoi collection being the focal point of the brand.

 

Ancorotti
Ancorotti is an Italian cosmetics manufacturer that has come to the United States within the past nine months. It focuses on coming up with trends and ideas in color cosmetics and then collaborating with brands to develop eye-catching packaging concepts. It has already worked with such major brands as Too Faced and Make Up Forever.

 

Raw Spirit Fragrances
Joyce Lanigan, CEO, said she was inspired by working with the Aborigines of Australia on a collaborative art project. One of the artists brought her a bottle with a bit of brown sludge and asked would she help to make it into a fragrance. The “Fire Tree” is native to southwestern Australia and produces an essence that Lanigan describes as “the most amazing scent”. It became the inspiration for this socially conscious, sustainable line of fragrances that seeks to work in harmony with the world’s indigenous communities and give back to them whenever possible.

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Burt’s Bees co-founder dies at 80

BY Antoinette Alexander

MAINE — Burt Shavitz, the iconic, bearded beekeeper who co-founded Burt’s Bees in 1984, has passed away. He was 80 years.

“We remember him as a bearded, free-spirited Maine man, a beekeeper, a wisecracker, a lover of golden retrievers and his land. Above all, he taught us to never lose sight of our relationship with nature,” the company stated on its Web site. “Thanks for everything, Burt. You will live in our hearts forever.

The Burt’s Bees story began back in 1984 when Shavitz saw Maine artist Roxanne Quimby hitchhiking and stopped to offer her a ride. The two hit it off and it wasn’t long before Quimby started making candles with unused wax from Shavitz’s beehives. They made $200 at their first craft fair and, within a year, raked in $20,000.  

Facing increasing demand, the company relocated in 1994 from Maine to North Carolina to focus on health and beauty.

Starting in 1999, the company set its sights on international growth and began opening offices in the U.K., Ireland, Canada, Hong Kong and Taiwan.

In 2003, Quimby sold 80% of the company to an investor group for $170 million.

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Elisabeth Hasselbeck’s NoGii takes ‘Best Product’ at ECRM VMS event

BY Michael Johnsen

TAMPA, Fla. — NoGii was named the DSN Best New Product at the recent ECRM 2015 Vitamin & Sports Nutrition event held here for its Whey & Quinoa Protein Powder. In addition, Spartan Brands was a finalist for its Beautiful Nutrition Healthy Hair Diet collection.
 
The two products were selected from among several entries which were displayed in the ECRM hospitality area throughout the event. Buyers cast their votes for the products based on product innovation and packaging. 
 
NoGii was created by gluten-free advocate and Emmy award-winning TV host Elisabeth Hasselbeck, and consists of 14 products ranging from high-protein bars and paleo bars to whey & quinoa protein powders. None of the items contain high fructose corn syrup, sugar alcohols, trans fats or hydrogenated oils, and are gluten-free as certified by the Gluten-Free Certification Organization. 
 
NoGii’s Whey & Quinoa Protein Powder is the brands’ first non-bar product, and contains 20 grams of protein, 7 grams of fiber, probiotics and 170 calories per serving, according to the company. It’s available in cocoa chocolate and vanilla bean 1.5 lbs jugs. 
 
Beautiful Nutrition is a new beauty, diet, health and fitness brand of Spartan Brands that is touting the concept of “Whole Body Supplements.” Its products contain advanced nutritional ingredients both topically and internally, and its collections are formulated specifically for women to provide a whole body system to enhance both appearance and well-being.
 
The brand’s Healthy Hair Diet supplement contains a blend of active ingredients including biotin, zinc, vitamins C and D, Fo Ti Root, and PABA, which have been shown to be necessary for the production of collagen protein found in healthy hair, support hair thickness, promote less graying and help prevent hair loss due to insufficient vitamin D, according to the company.
 
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