BEAUTY CARE

Sunscreen with a ‘Mission’

BY DSN STAFF

NEW YORK —Mission Skincare, which was founded by more than a dozen leading athletes, has signed the first-ever sunscreen license with MLB Properties.

As part of the partnership, Mission Skincare has developed for spring its new Anti-Sting SPF 30+ Facesticks, SPF 15 lip balms and a Kids All-Sport continuous spray SPF 50+.

To develop the line, athletes teamed up with scientists and doctors to create sunscreens that boast antisting technology, ultra-sweat-proof properties and fast-drying ingredients that are paraben and preservative free.

The products are sold at select sports-specialty and health-and-beauty retailers, including CVS/pharmacy, Dick’s Sporting Goods, Finish Line and Sport Chalet.

Mission Skincare, the first and only line of athlete-engineered skin care products, was founded in 2008 by a group of athletes, including New York Mets’ David Wright, tennis pro Serena Williams and basketball pro Steve Nash.

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Almay names Kate Hudson global brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has announced that its Almay brand has named Kate Hudson as its newest global brand ambassador.

Hudson will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and Web placements.  Her first television and print campaign for the brand is set to debut later this year.

“We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious — Kate is a perfect ambassador for the Almay brand,” stated Revlon president and CEO Alan T. Ennis.

In addition to being featured in upcoming global advertising campaigns, Hudson will be involved in various company-sponsored philanthropic and fundraising events.

She will represent the brand at the Almay Rainforest Concert on Thursday, May 13th at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world’s rainforests in their efforts to protect their environment.

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Stridex launches new medicated pads line

BY Antoinette Alexander

OAK BROOK, Ill. Stridex has announced the launch of its new Stridex Naturally Clear medicated pads, which offer a 98.9% natural formula and are free of alcohol.

The pads are the latest addition to the alcohol-free pad line, which includes Stridex Maximum Strength, Essential and Sensitive.

Naturally Clear’s formula contains antioxidants white tea, pomegranate and soy. It removes dirt and oil with a natural cleaning system and provides salicylic acid (1%) to help clear up and prevent breakouts. The new pads are 20% larger than typical acne pads, and are a triangular shape to allow users to get into hard-to-reach areas.

Naturally Clear pads retail for between $5.49 and $6.49 for 70 pads.

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