Sip away your stress
MEMPHIS, Tenn. —More relaxation drinks are trickling into the market. The beverages, designed to be stress-reducing, have become popular with consumers looking for an anti-energy choice. The drinks were named a top trend for 2010 on both “The View” and “Good Morning America.”
Unwind, the latest entry in the category, will roll out to retail in June. The calming, carbonated drink made by Frontier Beverage is available in three flavors—goji grape, pom berry and citrus orange—and contains valerian root, rose hips and passion flower—herbs used to treat anxiety and insomnia. The beverage contains 40 calories and 10 g of sugar, and retails for between $1.99 and $2.49 for a 12-oz. can.
Frontier Beverage CEO Terry Harris said the product will be a great fit for the drug channel. “Both businesses and consumers are equally frazzled by the uncertain economy that lies ahead. Drug stores opting to stock products that encourage relaxation stand to gain new customers who are desperately in need of an easily accessible way to reduce stress after a long day,” he said.
Gerber Generation campaign focuses on nutrition
FLORHAM PARK, N.J. Gerber is expanding its new integrated marketing campaign to underscore early childhood nutrition.
Gerber Generation, which debuted in March television, out-of-home and print advertising, is enhancing its campaign by throwing 1,001 baby showers in partnership with House Party. The expanded campaign follows on the Start Healthy, Stay Healthy nutrition system the brand uses for its products to address childhood nutrition and obesity.
The baby showers will be held at homes of moms and moms-to-be, where they can talk about the importance of good nutrition and introduce their friends and family members to Gerber’s wide array of resources that span from pregnancy through preschool. The parties will involve a mix of fun and education, and will include informational games, literature and Gerber product samples that help guide newly forming families through a baby’s nutrition journey.
“We have been leaders in early childhood nutrition and focused on the issue of childhood obesity for years,” said Rick Klauser, head of marketing for Nestle Infant Nutrition. “Research shows that the nutrition children get in the first five years can affect their health forever. We thought the idea of telling the story to moms from the mouths of children from all walks of life, at every stage of development from birth to age four, was compelling. These children are the next generation, the ‘Gerber Generation,’ and they deserve a healthy start.”
UnderWay continues to expand market presence
BOCA RATON, Fla. Better Health Beverage said Thursday that distribution for its appetite-suppressing beverage UnderWay has reach 1,600 drug and retail locations.
UnderWay is available in 4-packs, 24-count cases and single bottles all available in three delicious flavors.
“We feel that in our first year, 2010, we will have surpassed 5,000 locations in North America covering the food, drug, mass and club store category,” said Richard Kayne, CEO of Better Health Beverage. “This growth parallels UnderWay’s burgeoning Internet presence, which continues to grow exponentially.”