BEAUTY CARE

What’s Hot: A hot mocha espresso for hair

BY DSN STAFF

NEW YORK —Consumers are hooked on mocha espresso—for their hair.

Vogue International is making waves in hair care with its Organix line of hair care products that contain organic active ingredients and are sulfate- and paraben-free. Originally launched in 2007, with about 20 SKUs, the line now features more than 50 SKUs.

The collection, currently sold in such retailers as CVS, Target, Walgreens and Duane Reade, includes such fragrances as coconut milk, shea butter, cucumber yogurt, pomegranate green tea and mocha espresso. In fact, beauty buffs appear to be addicted to mocha espresso.

According to data provided by Information Resources Inc., while category sales for regular shampoo and conditioner for the 52 weeks ended Sept. 6 at food, drug and mass (excluding Walmart) slipped 3.5% and 5%, respectively, sales of Organix mocha espresso shampoo rose 152%, and sales of Organix mocha espresso conditioner rose 182% during that same period.

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Delicious Brands signs Western Creative

BY Antoinette Alexander

Beauty company Delicious Brands, whose brands include the Skin Below the Chin body care line, has signed advertising agency Western Creative as its agency of record.

Western Creative will look to further build the company?s product distribution at national retail chains. Western Creative has developed print ads for the beauty company, which are being placed in national publications such as Allure and Marie Claire.

Delicious Brands’ portfolio includes beauty, bath, skin, spa, hair and aromatics. Many of the product lines can be found at retailers nationwide such as Walmart, Walgreen, Rite Aid and Kroger.

Delicious Brands’ most recent product line launch, Skin Below the Chin, offers consumers the ingredients typically found in facial products in a body care line; a line that pampers the rest of your body. This particular line of products has just been picked up at Walmart.

 

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Triumph Pharmaceuticals names ad agency

BY Antoinette Alexander

REDFORD, Mich. Triumph Pharmaceuticals, the makers of SmartMouth mouthwash, has selected Detroit-based agency Western Creative as its agency of record.

Western Creative will be developing multiple 30-second commercials to educate consumers on SmartMouth mouthwash. These commercials will be used to drive consumers to SmartMouth’s range of national and regional retailers including Walmart, Target and Walgreens. Western Creative will also be developing a new Web site for the campaign and Internet-based initiatives to support retail sales.

SmartMouth’s unique claim is their brand statement: Clinically proven to provide fresh breath for 12 hours. SmartMouth uses patented zinc ion technology and a dual delivery system to provide users with lasting fresh breath. The dual delivery system means that the SmartMouth ingredients are not activated until use of the product, the company stated.

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