HEALTH

Gaining ‘Insight’ on ear care

BY DSN STAFF

LANGHORNE, Pa. —Insight Pharmaceutical has made a point this year to tie its Auro-Dri ear care product into the summer swimming season, and is raising quite a bit of awareness among moms in the process.

More than 10,000 children on four continents bobbed, floated and flutter kicked their way into the record books by participating in The World’s Largest Swimming Lesson on June 3 as part of an event that was co-sponsored by Auro-Dri. A month before, Insight communicated with the leading “mommy blog” sites to help generate awareness around the event, which took place across hundreds of aquatic facilities—from Disney’s Typhoon Lagoon to community centers in the Bronx.

Other initiatives this summer include the sponsorship of SwimAmerica, which operates some 400 professional learn-to-swim programs across the country, and the introduction of an interactive website featuring world-record holder and gold-medalist swimmer Aaron Peirsol.

In conjunction with both of these events, Insight distributed $1-off tear offs, all of which are expected to drive plenty of trips to the ear care aisle. For the 52 weeks ended June 13, SymphonyIRI Group reported relatively stable sales of $102.9 million across all of ear care.

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Amid controversy, J&J will cut plant staff

BY Michael Johnsen

NEW YORK Johnson & Johnson plans to lay off most of its staff at its troubled Fort Washington, Pa., plant, the Associated Press reported Thursday.

According to the report, J&J plans to cut between 300 and 400 positions at the factory while the company invests in upgrades as part of a comprehensive quality-improvement plan that J&J had submitted to the Food and Drug Administration.

The plant, which had been shut down in April, is expected to re-open by summer 2011. Manufacturing of the some 40 products that had been made at the Fort Washington factory will be shifted to other plants, the AP reported.

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NBTY acquired in $3.8 billion deal by Carlyle

BY Michael Johnsen

RONKONKOMA, N.Y. NBTY announced Thursday morning its acquisition by the Carlyle Group with the execution of a definitive merger agreement valued at $3.8 billion.

Under the terms of the merger agreement, Carlyle — one of the world’s largest private equity firms, with more than $90.5 billion under management — will acquire all of the outstanding common shares of NBTY for $55 per share in cash, representing a premium of approximately 57% over NBTY’s average closing share price during the 30 trading days ended July 14. Carlyle has a pedigree of expertise in consumer and retail sectors, as well as health care, technology and business services and telecommunications and media, among other sectors.

“For our wholesale and retail customers, our commitment to quality and innovation will continue to be our focus,” stated NBTY chairman and CEO Scott Rudolph. “We will leverage Carlyle’s global resources and consumer sector knowledge to further drive the company’s global growth.”

“NBTY is an outstanding business with well-established brands, a proven vertically integrated multi-channel/multi-geography strategy and strong, long-standing customer relationships,” added Sandra Horbach, Carlyle managing director and head of the consumer and retail sector team. “We are impressed with the business that has been built under the leadership of Scott Rudolph, and are excited to work with him and the senior management team to drive continued growth.”

NBTY’s board has unanimously approved the merger agreement and recommended that NBTY’s stockholders adopt the agreement with Carlyle. A special meeting of NBTY’s stockholders will be held soon after the preparation and filing of a proxy statement with the Securities and Exchange Commission and subsequent mailing to shareholders.

The mailing of the proxy statement is expected to take place following the expiration of the 35 calendar day period following the date of the merger agreement, during the course of which NBTY is permitted to solicit alternative proposals from third parties. The transaction is expected to close by the end of 2010.

BofA Merrill Lynch and Centerview Partners are acting as financial advisors to NBTY, and Sullivan & Cromwell is acting as the legal advisor to NBTY.  Barclays Capital and Credit Suisse are acting as financial advisors to Carlyle, and Latham & LLP is acting as Carlyle’s legal advisor.

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