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What’s Hot: Batteries charge up holiday

BY DSN STAFF

BETHEL, Conn. —Duracell’s Ultra Advanced with Powercheck battery should be a hit this holiday season. With the push of two white dots on the battery cell, consumers can read the gauge on the side of the battery to tell exactly how much power is still available—a big bonus in the category’s busiest season.

Industry estimates indicated that 30% of all battery sales are generated around the holidays. “Battery sales are always strong this time of year,” said Kurt Iverson, a spokesman for Procter & Gamble’s Duracell brand.

Ultra Advanced Powercheck lasts up to 30% longer in toys than the previous Ultra Digital battery, which is the largest category for battery usage and a “key torture test for batteries,” according to Duracell.

Duracell is promoting the category during the holiday season with a high dollar value coupon book that includes a $3-off-rechargeables coupon and a $2-off-next-purchase coupon.

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Hy-Vee names new president

BY Alaric DeArment

WEST DES MOINES, Iowa A 28-year employee of Hy-Vee has become its new president, according to published reports.

The company appointed Randall Edeker as president of the supermarket chain Thursday at the company’s annual meeting, succeeding Ric Jurgens, who had served as president since 2001 and will maintain his position as chairman and CEO.

Edeker had previously served as EVP and COO.

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Tricare expands vaccination coverage to pharmacies, clinics

BY DSN STAFF

NEW YORK Convenience and value. That’s what community pharmacy and their retail clinic partners deliver to their patients. And that’s what the Department of Defense is counting on in covering immunizations at local pharmacies and identifying convenient care clinics as network providers — two separate pieces of news issued within the past month that really underscore the importance of pharmacies and retail clinics in the delivery of health care today.

Prior to these announcements, military personnel interested in getting their flu shots had to schedule an appointment with their doctor, as Tricare only covered the cost of shots delivered in a doctor’s office.

“As a convenient and accessible healthcare provider, pharmacy is uniquely positioned to offer services for patients, such as vaccinations,” stated Steve Anderson, president and CEO for the National Association of Chain Drug Stores. Anderson noted that as of earlier this year, pharmacists have the ability to immunize patients in all 50 states. “[This] presents an important opportunity for pharmacists to counsel patients during their visit, and an additional healthcare provider from which to obtain these vaccinations.”

It’s also quite a bit of opportunity for pharmacy — Tricare provides healthcare coverage for 9.5 million eligible beneficiaries. Those beneficiaries pick up almost 2.3 million prescriptions every week, and 1.2 million of those at retail pharmacies, according to Tricare .

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