WHAT’S HOT: Athlete helps float ear care
MIAMI BEACH, Fla. —Olympic athlete endorsements score big, especially with children, according to a Kaiser Family Foundation study. Almost three-quarters of both boys and girls either look up to or want to be like professional or Olympic athletes.
So the recent news from Cirrus Healthcare that 24-year-old swimmer Christine Magnuson, two-time silver medalist in the 2008 Summer Olympics, has agreed to endorse the company’s BioEars and ClearEars could help float those products toward the top in ear care sales.
“[Magnuson’s] endorsement will help us to highlight the benefits of our innovative products, ClearEars and BioEars, to swimmers throughout the country who are concerned about the health of their ears,” stated Drew O’Connell, Cirrus CEO.
The ear-care product category already is popping with $40.6 million in sales, up 5.4%, for the 52 weeks ended Oct. 4 across food, drug and mass (minus Walmart), according to data provided by Information Resources Inc.
Hy-Vee names new president
WEST DES MOINES, Iowa A 28-year employee of Hy-Vee has become its new president, according to published reports.
The company appointed Randall Edeker as president of the supermarket chain Thursday at the company’s annual meeting, succeeding Ric Jurgens, who had served as president since 2001 and will maintain his position as chairman and CEO.
Edeker had previously served as EVP and COO.
Tricare expands vaccination coverage to pharmacies, clinics
NEW YORK Convenience and value. That’s what community pharmacy and their retail clinic partners deliver to their patients. And that’s what the Department of Defense is counting on in covering immunizations at local pharmacies and identifying convenient care clinics as network providers — two separate pieces of news issued within the past month that really underscore the importance of pharmacies and retail clinics in the delivery of health care today.
Prior to these announcements, military personnel interested in getting their flu shots had to schedule an appointment with their doctor, as Tricare only covered the cost of shots delivered in a doctor’s office.
“As a convenient and accessible healthcare provider, pharmacy is uniquely positioned to offer services for patients, such as vaccinations,” stated Steve Anderson, president and CEO for the National Association of Chain Drug Stores. Anderson noted that as of earlier this year, pharmacists have the ability to immunize patients in all 50 states. “[This] presents an important opportunity for pharmacists to counsel patients during their visit, and an additional healthcare provider from which to obtain these vaccinations.”
It’s also quite a bit of opportunity for pharmacy — Tricare provides healthcare coverage for 9.5 million eligible beneficiaries. Those beneficiaries pick up almost 2.3 million prescriptions every week, and 1.2 million of those at retail pharmacies, according to Tricare .