HEALTH

Report: OTC market not largely impacted by recession

BY DSN STAFF

NEW YORK First, the research only underscored what’s happening in America today — more and more Americans are turning toward self-care remedies as a way to curtail escalating healthcare costs. A June poll of consumers released by the Henry J. Kaiser Family Foundation found that 55% of Americans were putting off health care because of costs; and 37% of all Americans (not just those 55%) are defraying healthcare costs by buying more over-the-counter and natural health solutions.

 

That is a tremendous opportunity for community pharmacy and convenience clinics both, and possibly a greater opportunity for smaller chains and independents — the box is smaller and the number of prescriptions per week is not as demanding, which enables that pharmacist to pro-actively engage more often with a consumer shopping OTCs to help make those ends meet.

 

And that means it’s not altogether a sales opportunity — people are going to need healthcare advice. Who better to guide them in making appropriate OTC choices in lieu of doctor’s visits or prescription medicines but the pharmacist and/or retail clinician?

There is an opportunity for branded suppliers here, as well, despite that sharper private label competition. First in messaging — communicating with that in-store health professional so that they have the most recent information out of which to base an OTC or supplement recommendation. But there’s also an opportunity in messaging that consumer — associating the company’s brand position with better value, be it better quality, better taste or in support of better research for conditions like breast cancer or diabetes.

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Two PureSport athlete spokespersons awarded at 2009 ESPY Awards

BY Michael Johnsen

AUSTIN, Texas Two PureSport athlete spokespersons — swimmer Michael Phelps and gymnast Nastia Liukin — were awarded the 2009 ESPY for Best Male and Best Female Athlete, respectively, the company announced Friday.

“There’s a reason [Phelps] and [Liukin] chose to train for the Beijing Olympics with PureSport and there’s a reason why they had the best athletic performances in the world last year,” stated Michael Humphrey, PureSport CEO. “PureSport is the most scientifically-sound and effective sports drink in the world and it helps athletes get more out of their performances.”“PureSport played an integral role in my success in Beijing,” Phelps said, who helped develop the drink in 2007 with John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin. “PureSport’s recovery drink helped me race at peak levels day after day at the Olympics. It makes a huge difference in terms of reducing muscle tissue damage and soreness and promoting muscle repair.”

PureSport is formulated with a 2.67-to-1 carbohydrate-to-protein ratio, which is an ideal ratio for muscle performance, Humphrey said.

The 2009 ESPY Awards will air on ESPN on July 19.

PureSport is available nationwide at Sports Authority, Max Muscle, GNC and Vitamin Shoppe stores and online at www.puresport.us.

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WHO to stop disclosing global tables of confirmed H1N1 cases; will continue to document pandemic

BY Michael Johnsen

GENEVA The World Health Organization announced on Thursday it would no longer provide the global tables showing the numbers of confirmed cases for all countries. However, as part of continued efforts to document the global spread of the H1N1 pandemic, regular updates will be provided describing the situation in the newly affected countries.

“At this point, further spread of the pandemic, within affected countries and to new countries, is considered inevitable,” WHO stated. “The 2009 influenza pandemic has spread internationally with unprecedented speed. In past pandemics, influenza viruses have needed more than six months to spread as widely as the new H1N1 virus has spread in less than six weeks,” making it extremely difficult for countries to try and confirm novel H1N1 infections through laboratory testing.

The novel H1N1 pandemic has been characterized, to date, by the mildness of symptoms in the overwhelming majority of patients, who usually recover, even without medical treatment, within a week of the onset of symptoms, WHO stated. But countries still need to be on guard for signals indicating a more virulent, or more deadly strain, such as spikes in rates of absenteeism from schools or workplaces or a surge in emergency department visits.

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