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L’Oreal closes U.S. retail stores

BY Drug Store News Team

As first reported Wednesday, Feb. 25 by DrugStoreNews.com, L’Oreal Paris’ sudden and unexpected decision to close its two U.S. retail stores effective Saturday is important, as it not only serves as a reflection of the current times but also means that retailers will likely see greater in-store innovation as L’Oreal further leverages what it learned from these "Living Labs" to enhance the in-store shopping experience at mass.

 

In 2004 and 2005, when the beauty giant opened the two retail locations it was not to become a retailer but to use the venues as a way to become more savvy and knowledgeable in the area of merchandising. More importantly, the stores enabled the beauty company to work even closer with its retail partners as it could share its learnings with retailers and help improve the beauty departments at mass.

 

 

As reported in the article, L’Oreal stated that it is now "exploring new, alternative venues to reach consumers," and some of that is already taking place.

 

 

One example is the new L’Oreal store-within-a-store concept at the recently opened flagship Walgreens store in the heart of Times Square. Imported from Europe, the L’Oreal fixturing is illuminated and has clear shelving to help not only highlight the products but to also give the department an undeniable upscale look and feel. The L’Oreal skin care lines, such as Age Perfect and Advanced Revitalift, are merchandised vertically to make it easier to shop, and the images of spokesmodels, like Andie MacDowell and Diane Keaton, help shoppers select the age-appropriate products and beatify their skin at any age.

 

 

Shelving housing L’Oreal makeup can be pulled out and they feature testers to encourage beauty mavens to experiment‹yet another feature unique to the drug store beauty scene. In addition, L’Oreal is striving to help beauty shoppers online through its "Can I Help You?" section at www.lorealparis.com. This online personalized beauty consultation can help consumers find the hair color shades, skin care products, cosmetics and hair care solutions that will best meet their personal needs.

 

 

These are just a few examples of the work being done within L’Oreal and it is likely that, going forward, beauty shoppers will see even  more innovation and an enhanced shopping experience at mass as L’Oreal continues its exploration.

 

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Industry steps up efforts to promote heart disease awareness

BY Antoinette Alexander

NEW YORK In recognition of American Heart Month in February, retailers and manufacturers once again have stepped forward to help raise awareness that heart disease is the No. 1 killer of women.

This year, the American Heart Association continued its Go Red For Women awareness campaign, a movement that aims to challenge women to know their risk for heart disease and to take action to reduce their personal risk.

Meanwhile, the National Heart, Lung and Blood Institute kicked off its awareness campaign, dubbed The Heart Truth, to also drive awareness and education.  

Both programs utilize the Red Dress, a symbol that NHLBI introduced in 2002 and has since become one of the most recognizable health symbols in the United States.  

According to a new survey conducted in January, the NHLBI states that 65% of women are aware that heart disease is their No. 1 killer, a slight increase from 2008. However, even though awareness is on the rise, many women do not take the message seriously or personally. One-third of women still underestimate their own personal risk of getting heart disease, and1-out-of-4 women still die from heart disease.

“Understanding your personal risk for heart disease really matters. Having just one risk factor for heart disease ‹ like high blood pressure or being overweight ‹ doubles your chance of developing heart disease,” stated Elizabeth G. Nabel, M.D., director of NHLBI. “And the alarming fact is that more than 80% of midlife women have one or more of the risk factors.”

 To kick off Heart Month, Feb. 6 was “National Wear Red Day,” a national observance that encourages Americans to wear red to raise awareness. On that day, the AHA partnered with actress Andie MacDowell to help kick off a nationwide search for women to share their compelling stories at the second annual casting call at New York City’s Grand Central Terminal. Women can also submit their stories online at www.GoRedForWomen.org <http://www.GoRedForWomen.org> . On Feb. 13, the NHLBI’s The Heart Truth campaign held its sixth annual Red Dress Collection Fashion Show under the tents in New York’s Bryant Park. 

For 2009, several retailers and brands are once again supporting the movement through a series of special products and promotions. Some of the efforts include, but are not limited to: 

  • In February, CVS/pharmacy is presenting the Heart Beat Event to generate awareness on heart health and to provide solutions on how to live a heart-healthy lifestyle. As part of this 2009 campaign, CVS/pharmacy is distributing more than two million Heart Health Resource books to shoppers in more than 6,300 CVS stores. CVS/pharmacy will also offer information in circulars and advertisements, as well as on its Web site to help remind visitors that they can take action to prevent and control the risks of heart disease. 
  • During the month of February, Rite Aid is offering customers the opportunity to purchase a paper red dress with 100% of the proceeds to benefit Go Red for Women. 
  • Procter & Gamble?s Clairol Professional is donating 20 cents for every participating product sold through July 2008 to June 2009, for a total donation of $140,000. 
  • Supervalu, whose banners include Jewel-Osco, Acme and Albertsons, is a national support of the AHA?s Go Red for Women movement. 
  • General Mills’ Cheerios cereal brand has partnered with The Heart Truth, to raise awareness and provide education about the risk of heart disease in women. Cheerios created unique programs to address heart health disease awareness and, in January, unveiled new packaging that highlights the Red Dress symbol on three brands of Cheerios, including the original Yellow Box, Honey Nut, and Multi Grain.
  • Henkel’s Dial soap brand has partnered with The Heart Truth. In support of The Heart Truth and to raise awareness, Dial is launching a new red body wash with cranberry extracts and antioxidant pearls. Information about the campaign and heart health is also posted on the Dial Web site.

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CVS/pharmacy launches medication management program

BY Antoinette Alexander

WOONSOCKET, R.I. CVS/pharmacy and the National Council on Aging have teamed up to launch a medication management program for seniors who are taking multiple medications and are perhaps at risk for drug interactions.

The Pack Your Bag community outreach program is administered at participating senior centers nationwide and encourages seniors to pack a bag with prescription medications, OTC medications and dietary supplements including vitamins for a review in a one-on-one consultation with a local CVS pharmacist. The program also includes a presentation by the pharmacist on improving health through medication compliance.

The 2009 program kicks off Thursday with eight Pack Your Bag events taking place simultaneously at Horizon Bay Retirement Communities throughout Rhode Island.  

In more than 4,000 Pack Your Bag consultations since the program?s inception in 2008, CVS pharmacists have found:

  • 7% of seniors were taking expired medications
  • 14% were not taking medications as prescribed
  • 10% were at risk for potential drug interactions
  • 15% had the opportunity to switch to money-saving generics.

The program is available nationwide at senior centers located within five miles of a CVS store. For more information, patients can call 800-SHOP-CVS or visit www.CVS.com.

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