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Duane Reade rolls out DR Delish product line

BY DSN STAFF

NEW YORK Duane Reade’s new private-label offering, dubbed DR Delish, is one more indicator that the Manhattan-based retailer is forging ahead with its turnaround plans and taking steps to further meet the shopping needs of New Yorkers.

DR Delish debuted with an array of new products including all-natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats. In all, 25 new products debuted and are now available at all 252 Duane Reade stores in metropolitan New York.

The retailer will launch additional products in time for the 2009 holiday season, and by the end of 2009 more than 100 products will be available under the DR Delish brand. Upcoming products will include Organic Lemonade, Belgian Chunk & Chip Cookies, Soy Crisp Caramel Chips and a variety of 100% Arabica coffee blends.

This announcement is one component of Duane Reade’s transformation under the watch of chairman and CEO John Lederer, who took the helm in April 2008. As part of the ongoing makeover, management is revamping the in-store shopping experience and recently launched new branding and advertising campaigns, as previously reported by Drug Store News.

In light of the wobbly economy and a desire to attract shoppers with exclusive offerings, retailers have been increasingly pushing their private label initiatives and Duane Reade is no exception. In the most recent quarterly conference call in July, Lederer said the company had introduced a number of exclusive front-end products that are driving category performance and, over the next few months, it would introduce 1,200 to 1,400 new private label products, including an apt. 5 reconfiguration in beauty.

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Rite Aid, NASCAR driver commemorate National Prostate Cancer Awareness Month

BY Michael Johnsen

DOVER, Del. To help commemorate September as National Prostate Cancer Awareness Month, Kimberly-Clark’s Depend brand, Rite Aid Pharmacy and ZERO – The Project to End Prostate Cancer, teamed with NASCAR driver Jason Keller to encourage race fans across the country to be proactive about their prostate health.

Keller’s No. 27 Ford Fusion adorned a special Depend and Rite Aid-themed paint scheme complete with a blue ribbon, signifying prostate cancer awareness, as well as the words “Help End Prostate Cancer” across the hood for the Dover 200 Saturday, Sept. 26 at Dover International Speedway.

Keller and his No. 27 “Help End Prostate Cancer” Ford Fusion also made a special appearance at the Rite Aid Pharmacy location at 1580 South Dupont Highway in Dover leading up to the race weekend.

During his appearance, Keller was part of a special check presentation for $25,000 from Depend on behalf of Rite Aid Pharmacy to ZERO to support the organization’s goal of eliminating prostate cancer through education and research.

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Hershey thinks pink for Breast Cancer Awareness Month

BY Allison Cerra

HERSHEY, PA. The Hershey Co. is kicking off Breast Cancer Awareness Month with the fifth annual Hershey’s Tour de Pink – a four-day, 220-mile bike ride benefiting the Young Survival Coalition.

On Oct. 2, more than 170 breast cancer survivors and supporters will pedal from Hershey, Pa., to New York City, raising funds and awareness for YSC – the premier international organization dedicated to the critical issues unique to young women and breast cancer.

 

In honor of Breast Cancer Awareness Month, Hershey will donate $300,000 to YSC, raising awareness for breast cancer and funding critical programming and education.

In addition, special edition Hershey’s Bliss Chocolate featuring pink ribbon wrappers are now available nationwide. Hershey’s also is honoring young survivors by featuring five women and their survivor stories on displays at participating retailers and on www.hersheyspledge.com.

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