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Duane Reade rolls out DR Delish product line

BY DSN STAFF

NEW YORK Duane Reade’s new private-label offering, dubbed DR Delish, is one more indicator that the Manhattan-based retailer is forging ahead with its turnaround plans and taking steps to further meet the shopping needs of New Yorkers.

DR Delish debuted with an array of new products including all-natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats. In all, 25 new products debuted and are now available at all 252 Duane Reade stores in metropolitan New York.

The retailer will launch additional products in time for the 2009 holiday season, and by the end of 2009 more than 100 products will be available under the DR Delish brand. Upcoming products will include Organic Lemonade, Belgian Chunk & Chip Cookies, Soy Crisp Caramel Chips and a variety of 100% Arabica coffee blends.

This announcement is one component of Duane Reade’s transformation under the watch of chairman and CEO John Lederer, who took the helm in April 2008. As part of the ongoing makeover, management is revamping the in-store shopping experience and recently launched new branding and advertising campaigns, as previously reported by Drug Store News.

In light of the wobbly economy and a desire to attract shoppers with exclusive offerings, retailers have been increasingly pushing their private label initiatives and Duane Reade is no exception. In the most recent quarterly conference call in July, Lederer said the company had introduced a number of exclusive front-end products that are driving category performance and, over the next few months, it would introduce 1,200 to 1,400 new private label products, including an apt. 5 reconfiguration in beauty.

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Clif Kid emphasizes trick-or-treating safety, healthy snacking

BY Allison Cerra

BERKELEY, Calif. Clif Kid wants to help kids have a safer, healthier Halloween this year by encouraging parents to give their neighborhood a trick-or-treating safety tune-up.

The organic snack maker is offering Safety Tips for Halloween, a neighborhood safety assessment guide created in partnership with Fehr & Peers, a nationally-recognized leader in pedestrian safety planning. Using the Safety Tips for Halloween guide on a casual walk around the neighborhood, parents can easily identify and solve potential neighborhood hazards before kids set out on their trick-or-treating adventures.

The Clif Kid Safety Tips for Halloween can be downloaded or printed from Clif Kid’s Web site at www.clifbar.com/clifkidhalloween.

The Safety Tips for Halloween accompanies the return of the popular seasonal Clif Kid Organic ZBaR flavor – Spooky S’mores – for a healthy Halloween inside and out. The baked, whole grain Spooky S’mores ZBaR provides a healthy snacking option for Halloween parties, as trick-or-treat hand outs and in school lunchboxes.

“We want to feed our kids healthier options on Halloween without scary ingredients going inside their bodies,” said Jennifer Yun, brand director for CLIF Kid. “We also want to ensure a safe environment outside while trick-or-treating in the neighborhood.”

The Clif Kid Organic ZBaR Spooky S’mores will be available for a limited time this fall at select grocery and natural food stores nationwide (SRP: $0.79 per bar).

KelloggsDRSNhttp://www.centerstoregrowth.com

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Hershey thinks pink for Breast Cancer Awareness Month

BY Allison Cerra

HERSHEY, PA. The Hershey Co. is kicking off Breast Cancer Awareness Month with the fifth annual Hershey’s Tour de Pink – a four-day, 220-mile bike ride benefiting the Young Survival Coalition.

On Oct. 2, more than 170 breast cancer survivors and supporters will pedal from Hershey, Pa., to New York City, raising funds and awareness for YSC – the premier international organization dedicated to the critical issues unique to young women and breast cancer.

 

In honor of Breast Cancer Awareness Month, Hershey will donate $300,000 to YSC, raising awareness for breast cancer and funding critical programming and education.

In addition, special edition Hershey’s Bliss Chocolate featuring pink ribbon wrappers are now available nationwide. Hershey’s also is honoring young survivors by featuring five women and their survivor stories on displays at participating retailers and on www.hersheyspledge.com.

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