HEALTH

Wet Ones website features Bill Nye, addresses germs

BY Michael Johnsen

SHELTON, Conn. Playtex Products on Tuesday launched the Wet Ones Healthy Hands Zone website, an educational resource developed by Bill Nye, science educator and author of "Bill Nye the Science Guy’s Great Big Book of Tiny Germs."

The website will house video demonstrations of and instructions for science experiments that teach children about germs and keeping hands clean, as well as information about preventing the spread of germs.

“Scientists estimate that 80% of all infectious diseases are transmitted through hands, so it’s especially important to be vigilant about keeping hands clean,” Nye said. The Wet Ones Healthy Hands Zone resource features four science experiments families and teachers easily can conduct on their own.

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Matrixx taps Andrea Pennington for cold, flu awareness campaign

BY Michael Johnsen

SCOTTSDALE, Ariz. — Matrixx Initiatives on Tuesday announced a partnership with health expert and former medical director for the Discovery Health Channel Andrea Pennington to help educate consumers on ways to keep healthy during cold-and-flu season. Pennington has appeared on numerous television programs, including "The Oprah Winfrey Show," "Today," CNN, "CBS Morning News" and "Fox News."

 

Pennington’s work with Zicam will focus on raising awareness about how consumers can successfully treat their colds and feel better faster. "Most people have no idea how much power they have over their health," Pennington said. "Simple, small lifestyle changes can have a big impact on wellness. Embracing positive lifestyle changes now can help protect people during cold-and-flu season and promote a lifetime of wellness. I look forward to working with Zicam to help people live a healthy lifestyle."

 

 

Through media interviews and online articles at Zicam.com, Pennington will provide practical tips for people looking to defend themselves and their families this cold-and-flu season. Pennington also will offer consumers advice on how to incorporate sensible strategies that encourage wellness throughout the year.

 

 

As part of its campaign to educate consumers about how to get rid of a cold faster, Zicam also has launched a light-hearted online video featuring TV icons from the 1970s, 1980s and 1990s. The Zicam "Mom Squad" features Florence Henderson (“The Brady Bunch”), Meredith Baxter (“Family Ties”) and Estelle Harris (“Seinfeld”), who have joined forces to dispel the myths Americans have long harbored about treating the common cold.

 

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Pfizer Consumer Healthcare celebrates new Advil product with contest

BY Michael Johnsen

MADISON, N.J. Pfizer Consumer Healthcare on Tuesday announced it will be supporting its Advil Congestion Relief launch with a text-driven sweepstakes across five metropolitan areas, including Atlanta; Grapevine, Texas; Jersey City, N.J.; Orland Park, Ill.; and Pleasanton, Calif. As many as 100 sweepstake winners will be awarded the services of a personal shopper for use on Black Friday, providing “literal congestion relief” on one of the most congested holiday shopping days.

 

One grand prize winner in each city also will win a $1,000 gift card.

 

 

"We know that congestion — either a stuffy nose or a crowded mall — can really put a damper on the busy holiday season," stated Kristin Shea, franchise lead of upper respiratory and allergy at Pfizer Consumer Healthcare. "We’re offering consumers two new solutions this season: new Advil Congestion Relief that tackles the real cause of their congestion — swelling due to nasal inflammation — and personal Black Friday ‘Decongesters’ to provide 100 lucky winners with literal relief from congested malls."

 

 

The personal assistants will help winning shoppers by waiting in long lines for them, running mall errands for them and carrying their heavy shopping bags.

 

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