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Wet n Wild expands matte lipstick line

BY Gisselle Gaitan

Beauty brand Wet n Wild excited fans on social media with the announcement of seven new shades being added to its Mega Last Liquid Catsuit Matte Lipstick line. The new colors range from a peach tone to a cool blue shade.

The Los Angeles-based brand's liquid lipsticks go on glossy, then transform into a highly pigmented matte finish. The products contain a lightweight formula with intense pigmentation that does not dry out the lips, the company said. No release date was provided with the post on Instagram, which said, “Check out the newest members of our Mega Last Liquid Catsuit Matte Lipstick fam!”

Previously released shades of the Mega Last Liquid Catsuit Matte Lipstick are available in retail locations nationwide for the suggested retail price of $4.99. 

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Cargill announces acquisition of Pro-Pet

BY Gisselle Gaitan

Cargill, a national supplier of animal feed in the agricultural retail space has announced an agreement to acquire pet food company, Pro-Pet.

Saint Mary’s, Ohio-based Pro-Pet is a private label and co-manufactured pet food brand whose portfolio of products includes the Black Gold label of dog food. This latest acquisition will make Minneapolis-based Cargill the only national supplier of animal feed and pet food offerings, the company said.  

“Pro-Pet’s commitment to high-quality, safe pet food and passion for the pet food business is the perfect fit for our Cargill Animal Nutrition business, and allows us to better serve our customers seeking a focused supplier for both animal feed and pet food options,” Pilar Cruz, president of Cargill Feed and Nutrition said.

The pet food company currently has more than 150 employees and three pet food manufacturing facilities in Owatonna, Minn.; St. Marys, Ohio; and Kansas City, Kan. Being acquired by Cargill will allow the brand to increase production capacity and proximity to existing agricultural retail customers to better meet growth needs within pet food, the company said.

“The pet food category continues to change, as indicated by the increased focus on premium offerings,” Mark Lueking, U.S. managing director of Cargill Feed and Nutrition, said.  “Pro-Pet has the capability to satisfy this market need, and our mutual passion for serving customers make us a strong cultural fit.  We look forward to growing the business together by delivering a range of options to meet customer demand.”

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Siggi’s launches yogurt sweetened only with fruit

BY Gisselle Gaitan

Maker of Icelandic-style yogurt, siggi’s has announced the addition of a new product. The New York City-based company will launch whole-milk no added sugar yogurt later this month. This latest offering will be available in two flavors banana & cinnamon and peach & mango.  

"We have always been at the forefront of reducing sugar in yogurt, and we are constantly pushing ourselves to use even less sugar while still making delicious yogurt with no strange additives," Siggi Hilmarsson, founder of siggi's, said. "We understand that consumers today more than ever want less sugar. For example, in a recent survey we conducted, over 80 percent of participants noted that they are actively trying to reduce their sugar consumption. Our hope in launching this no added sugar line of skyr is to provide everyone with a tasty new yogurt that takes one step further in sugar reduction. We're excited about it and hope our fans are too."

Each flavor contains 10g of protein and 5g of natural sugar per serving and is made without any artificial preservatives, sweeteners, flavors or colors, the company said.

Siggi’s whole-milk no sugar added skyr will be available at retailers nationwide for the suggested retail price of $1.69. 

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