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Welmedix’s First Degree taps into burn cream market

BY DSN STAFF

LUTHERVILLE, Md. — Welmedix’s First Degree therapeutic burn cream, pictured here, provides a unique solution for minor burns that the company suggests is an unmet need at retail.

Sold almost exclusively through Walgreens for the past year, the burn cream is beginning to expand distribution through such grocers as Pathmark and Food City, as well as regional pharmacy operators Kinney Drugs and Kerr Drug.

 

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American Greetings launches Opening Acts for Valentine’s Day

BY Allison Cerra

CLEVELAND — Highlighting lovable pairs this Valentine’s Day, American Greetings has introduced Opening Acts.

Opening Acts is a collection that pairs cards with specially designed envelopes that play a song or sound when opened, offering consumers a fun and unexpected way to show the ones they love how much they care.

American Greetings’ Opening Acts line is available at stores nationwide.

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Walgreens continues supplier diversity initiative

BY Allison Cerra

DEERFIELD, Ill. — Walgreens is continuing its Community Corner Initiative by showcasing products manufactured by African-American suppliers, in line with Black History Month.

The drug store chain on Monday said that the supplier diversity initiative, now in its second year, will recognize African-American vendor partners through print advertisements, in-store announcements, in-store product demonstrations and on Walgreens.com. Companies featured this year include Anika Labs, Johnson Products and Namaste. Community Corner products also can be purchased online at Walgreens.com/cc.

Gleatha Glispie, Walgreens director of supplier diversity, said the program serves a diverse, savvy customer base and the chain has "received a tremendous amount of good feedback, and we’re building on that momentum as we look forward to again driving stronger awareness, trial and loyalty for even more brands this year.”

Walgreens plans to expand the program to feature products from businesses owned by Native Americans, Asian-Americans, veterans and other categories of diverse suppliers at different points throughout the year.

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