Wellness Brands set to launch NASA-licensed hydration formula
BOULDER, Colo. NASA earlier this month licensed a patented hydration formula to Wellness Brands that is effective in treating any type of dehydration, Wellness reported, including altitude sickness, jet lag and hangovers.
“We developed this product to perform optimally under the most extreme conditions,” stated John Greenleaf, former NASA research scientist and inventor of the formula. The novel formula contains a specific ratio of key electrolytes for rapid restoration of hydration. These electrolytes, dissolved in water, optimize the levels of ions in the body, Greenleaf explained.
The beverage is an isotonic formulation that restores both intracellular and extracellular body fluid volumes in dehydrated astronauts, athletes and others. As a result, in studies among athletes, the formula was scientifically shown to deliver greater endurance than sports beverages containing carbohydrates.
Wellness Brands is launching its first electrolyte concentrate brand, The Right Stuff, this month.
“We are confident that anyone suffering from dehydration will benefit from using this product; however, we are rolling it out first to endurance and elite athletes to demonstrate its efficacy for before, during and after exertion, and to serve the most demanding segment of the market,” commented David Belaga, Wellness Brands president. “Based on the scientific evidence, we believe that no product addresses the hydration needs of high-power athletes as effectively as The Right Stuff. … Once the public is aware with how well The Right Stuff works, we’ll offer the technology more broadly to serve a wider range of consumers who want to maximize their hydration.”
NBTY introduces new label, package design to supplement line
BOHEMIA, N.Y. NBTY earlier this month introduced a refreshed label across its Sundown Naturals supplement line. The new translucent orange bottles are designed to attract customers that will continue to protect the products from UV light and are 100% recyclable, making the packaging more eco-friendly.
And included in the redesign is easy-to-read copy to make choosing the right supplement easier, the company stated. In addition to clear product attributes, NBTY highlighted its allergen statements and included a section called “Smart Facts” to enlighten the customer around benefits of the product. The new package also features a new flip-open cap.
“Today, consumer confidence in the quality and safety of products is of the utmost importance,” NBTY stated. “The Sundown Naturals Quality Guarantee not only ensures customer satisfaction, but also reminds customers that all Sundown Naturals vitamins are laboratory tested for purity, potency and freshness.
“Sundown Naturals has enjoyed a long-standing reputation of quality and value, and this new makeover will help reinforce its natural heritage,” NBTY continued. “The redesign sheds light on all the exceptional attributes of the Sundown Naturals brand, including the superior quality of its products and its eco-friendly philosophy.”
Researchers find link between vitamin D and obesity
CHICAGO Researchers found that body mass index should be considered when assessing a cancer patient’s vitamin D status after discovering obese cancer patients had significantly lower levels of vitamin D, compared with non-obese patients.
Despite data from researchers at Cancer Treatment Centers for America, this supposed correlation between vitamin D and obesity remains uncertain because conflicting data exists.
“Currently, the dietary recommendations for vitamin D do not take into account a patient’s BMI,” said Carolyn Lammersfeld national director of nutrition for CTCA and a principal investigator in the study. “We investigated the relationship between vitamin D and BMI in a large sample of cancer patients and found that as BMI groups increased from normal to overweight or obese classifications, there was a significant decrease in vitamin D.”
According to the study that CTCA presented at the American Society of Clinical Oncology’s annual meeting May 29 to June 2, obese cancer patients have significantly lower levels of vitamin D, and more aggressive vitamin D supplementation should be considered in obese cancer patients.