HEALTH

Wellesse introduces ‘New Year New Healthy You’ online sweepstakes

BY Michael Johnsen

FERNDALE, Wash. — Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year’s supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

"This new online sweepstakes campaign is a part of our commitment to our consumers to be a resource for both nutritional supplements and health and wellness information they are looking for to support a healthy lifestyle," stated Leslie Ellis, online marketing manager. Consumers may enter for a chance to win one of four ways plus earn extra entries by sharing on Facebook, retweeting messages on Twitter and commenting on the Vital to Health and Wellness blog.

There will be 14 daily prize drawings and one grand prize drawing on Feb. 2. All winners will be announced via the Wellesse website and on Facebook and Twitter.

Wellesse also is contributing up to $1,000 to the Obesity Action Coalition for each new follower as part of the "New Year New Healthy You" promotion.


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Vitamin World raises more than $500,000 for Vitamin Angels

BY Michael Johnsen

HOLBROOK, N.Y. — Vitamin World raised more than $545,000 on behalf of Vitamin Angels during their "Be an Angel" campaign during the 2011 holiday season, the specialty retailer announced Friday.

"We could not have accomplished so much without the generosity of our customers. Their kindness and compassion has been remarkable," Vitamin World SVP Vicki McGuire said.


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BP monitoring goes mobile

BY Michael Johnsen

NEW YORK — An Apple a day also may help keep the doctor away. iHealth Lab is expanding its offerings that can dock with Apple’s family of products, namely the iPhone, iPod and iPad. The company earlier this year launched its iHealth BP3 blood-pressure monitoring system and added its iHealth Digital Scale to its brand mix last October. Technophiles were exposed to the new products thanks to distribution through Best Buy and merchandising in Walmart’s electronics section through the holidays. 


iHealth will further raise awareness across its core audience — the tech-savvy baby boomer — with a new iAd campaign that places advertisements across Apple’s universe of apps.

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